The Ecuadorian Physiotherapist in National Printed Media: A Pilot Study of the Image of a Health Practitioner

Abstract

Corpus linguistics provides tools used to answer society and health related questions. In this pilot study, the feasibility of a corpus-driven analysis to reveal themes associated with the image of the Ecuadorian physiotherapy practitioner in the national printed media was investigated. A specialised corpus of newspaper articles was created by selecting relevant articles published in two Ecuadorian national newspapers in 2010-2015. Frequencies, concordances, and collocations of the term 'fisioterapista' were analysed, and a content analysis on the titles of the articles, sections in which they appeared and the tags which were assigned to their online publications was performed. Noun and adjective collocates of the node term 'fisioterapista' in the corpus were assigned to relevant WordNet semantic domains, with the domains of sport and medicine comprising the majority of the collocations. The physiotherapy profession in the media appeared to be male-dominated, despite the factual evidence from the field to the contrary. The results of this study indicate that the corpus-driven analysis is feasible to

The image of nursing in the media: A scoping review

“…Nevertheless, print media was the most frequently analysed media form when only form was examined in a study. As printed media was traditionally considered the public's primary source of information on nursing (Nawková et al., 2012) before the arrival of social media, its impact on nursing has been quite decisive since media depictions of nurses determine society's perception of the profession (Voznesenskyy et al., 2015). This dominance may be surprising if we consider traditional access challenges resulting from the previous lack of databases or printed media records.…”