The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users)

Azmi, Maulida; Shihab, Muchsin Saggaff; Rustiana, Deden; Indra, .; Lazirkha, Diana Putri

doi:10.34306/itsdi.v3i2.527

Cited by 34 publications

(27 citation statements)

References 7 publications

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“…Periklanan adalah bentuk komunikasi yang dapat disesuaikan untuk menyebarkan informasi tentang penggunaan, manfaat, atau manfaat produk untuk menghasilkan niat beli. Indeks periklanan dalam hal ini adalah bentuk periklanan dan presentasi impersonal, dengan ide, layanan, dan produk atas biaya pengusul [13].…”

Section: Advertisementunclassified

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Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing)

Adam

Handra

Annas

2022

TMJ

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Keterlibatan selebriti dalam rekomendasi produk merupakan suatu hal yang menarik untuk diteliti. Dukungan selebriti adalah strategi komunikasi pemasaran umum untuk membangun citra merek dan kesadaran merek. Penelitian ini mencoba menganalisis factor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti. Penelitian ini memiliki empat variabel yaitu celebrity endorser, advertisement, brand image, dan brand awareness. Sampel dalam penelitian ini adalah 293 konsumen produk X. Metode analisis dalam penelitian ini adalah analisis partial least squares (PLS). Hasil penelitian menyatakan bahwa seluruh hipotesis signifikan. Terdapat pengaruh celebrity endorser terhadap brand image, terdapat pengaruh advertisement terhadap brand image, terdapat pengaruh brand image terhadap brand awareness, terdapat pengaruh celebrity endorser terhadap brand awareness yang dimediasi oleh brand image, dan terdapat pengaruh advertisement terhadap brand awareness yang dimediasi oleh brand image. Hasil penelitian ini sangat berguna dalam analisis faktor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti

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Section: Advertisementunclassified

“…Citra merek adalah pikiran dan perasaan konsumen tentang merek. Selain itu, citra merek adalah persepsi emosional yang terkait dengan merek tertentu [13]. Dari pengertian di atas, kita dapat menyimpulkan bahwa citra merek adalah persepsi konsumen yang mempengaruhi merek.…”

Section: Brand Imageunclassified

Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing)

Adam

Handra

Annas

2022

TMJ

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“…The user's voice must be considered while choosing the job to be processed. The project's additional objectives include operation-free operation and no physical indulgence [8].…”

Section: Descriptionmentioning

confidence: 99%

Blockchain System Management for Learning 4.0

Putri¹,

Saadidtiar²,

Afriyadi³

et al. 2022

B-FronT

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The E-learning Management System for Learning 4.0 purpose is to automate the existing manual framework with the aid of electronic tools and unquestionable PC programming, fulfilling their requirements so their crucial information/data can be stored for a longer period of time with easy access to and control of something similar. The required software and hardware are readily available and easy to use. The aforementioned E-learning Management System can result in an error-free, safe, reliable, and efficient administration framework. The customer may benefit from concentrating on their various exercises rather than the record-keeping. As a result, it will aid the association in making better use of its resources. Without unnecessary passages, the association can keep up with electronic records. That suggests that while having the choice to access the data, one need not be distracted by irrelevant info. The goal is to automate its current manual framework with the help of automated equipment kinds and unquestionable computer programming, meeting their needs so their important information/data may be stored for a longer period of time with easy access and control of something comparable. The project essentially outlines how to manage for improved performance and better client services.

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“…It has made changes to attract customers to make more transactions through the site. Shopee is more focused on the mobile platform so that it is easier for people to search, shop, and sell directly using only their smartphones [12].…”

Section: Introductionmentioning

confidence: 99%

Quality Analysis Of Digital Business Services In Improving Customer Satisfaction

Lazirkha¹,

Hom

Melinda

2022

SABDA

Self Cite

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Consumption behavior is changing as the times change, particularly in the technology era. The background problem it is difficult to predict which items or services will be in high demand. The background of this research is number of shuttered stores, malls, and supermarkets demonstrates that the internet era creates a place for consumer democracy. Then there is only one way out, and that is marketing reform. E-commerce (online buying and selling) as research objects has emerged in Indonesia, with one example being Shopee, which is focused on mobile applications and websites. It began as a Singaporean e-commerce platform under the Sea Group in 2015 and has since grown to Malaysia, Thailand, Indonesia, Brazil, et cetera. This study was carried out in order to detect and evaluate consumer behavior in the digital era in order to enhance sales. To depict the buying behavior in genuine words, a qualitative technique was adopted as method. By posing a few random questions on online retail purchases to respondents. To see the symptoms, around 113 people were chosen based on specific criteria. The findings indicate that customers in this day and age are ready for an online shopping strategy. There are gaps in almost every indicator except the first statement indicator from the Compensation dimension The primary factor is convenience. The results shows that convenience refers to marketing characteristics such as novelty like being able to do it anywhere, saving time and money, reduced rates, flexible payment options, and friendlier service.

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The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users)

Cited by 34 publications

References 7 publications

Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing)

Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing)

Blockchain System Management for Learning 4.0

Quality Analysis Of Digital Business Services In Improving Customer Satisfaction

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