The motivation of this paper is to solve the problem of tourism majors’ lack of theoretical knowledge and professional ability by building a capacity training mechanism model based on grounded theory. The goal of the study is to optimize the ability training strategies of tourism undergraduates and improve their professional quality and competitiveness. The paper adopts the ability training model based on grounded theory, and combines with Back Propagation (BP) neural network for optimization and evaluation. By comparing the performance of different ability training mechanisms, this paper explores the best training strategies to provide support and guidance for the training of tourism undergraduates. Firstly, the employment background of the current market is studied and analyzed. By sorting out the relevant documents of grounded theory and combining with the current training strategies of tourism majors, the students’ personality characteristics and the basic principles of establishing models are integrated. The Back Propagation (BP) neural network is combined with the grounded theory. The data input of the student ability model is re-optimized. The undergraduate competency training mechanism model is constructed. The results show that when the number of iterations of the network model is 500.00, the evaluation accuracy of the competency training model based on BP neural network can reach 70.00%. At this time, the evaluation accuracy of competency training model based on content analysis method is only 55.00%. In addition, the results show that with the increase of model iterations, the recognition accuracy of the ability model based on grounded theory and the ability training mechanism of content analysis method is continuously improved. However, the ability evaluation model based on grounded theory has higher accuracy, and the accuracy of ability evaluation even exceeds 78.52% when the number of iterations of the network model is 600. Secondly, through the statistics and comparison of the grading results of students of different majors, it is found that the ability training mechanism based on grounded theory can improve the overall ability level of students more significantly. The research has important reference value for promoting the optimization and perfection of students’ training strategies.