The Effect of Attraction and Service Prospective Students on Decisions to Choose High Private Education in West Java Province

Kusumadewi, Rahayu

doi:10.5373/jardcs/v12i7/20202047

Cited by 1 publication

(4 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In this increased competition, the export of higher education is one of the best options for gaining economic and noneconomic benefits for the universities as well as for an economy (Restaino et al, 2020;Lombardi and Ghellini, 2020). In order to position the higher education organizations in the educational services market, university attractiveness becomes an utmost important function to drive potential national and international students for their intake by HEIs (Kusumadewi et al, 2020;Moreira and Gomes, 2019). In this regard, university attractiveness depends primarily on strengthening the internal resources to establish university as a brand in educational services market to survive the future competition (Dorozhkin et al, 2016).…”

Section: Literature Review 21 Theoretical Underpinningsmentioning

confidence: 99%

“…, 2020; Lombardi and Ghellini, 2020). In order to position the higher education organizations in the educational services market, university attractiveness becomes an utmost important function to drive potential national and international students for their intake by HEIs (Kusumadewi et al. , 2020; Moreira and Gomes, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Therefore, setting up of a sustainable university system needs to be determined in terms of brand value (Bautista-Puig and Sanz-Casado, 2021;L opez-Mart ın et al, 2018;Sonetti et al, 2021) for the society and nation. These sustainable universities must cater to the aspect of good admissions (Pizzutilo and Venezia, 2021;Kusumadewi et al, 2020;Lombardi and Ghellini, 2020) for sound financial viability of higher education institutions (HEIs) for sustainable development in the economy.…”

Section: Introductionmentioning

confidence: 99%

“…, 2021) for the society and nation. These sustainable universities must cater to the aspect of good admissions (Pizzutilo and Venezia, 2021; Kusumadewi et al. , 2020; Lombardi and Ghellini, 2020) for sound financial viability of higher education institutions (HEIs) for sustainable development in the economy.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Exploring private university attractiveness from students’ perspective to ensure sustainable institutes: an empirical investigation from Indian perspective

Yadav

Shiva

Narula

2022

APJBA

View full text Add to dashboard Cite

PurposeThis study aims to explore various determinants of university attractiveness and its relationship with sustainable institutes. Further, the study examines the mediating role of perceived student support and sense of belongingness on the relationship between university attractiveness and sustainable institutes.Design/methodology/approachThe data analysis was conducted with 637 responses from the students from private universities located in the northern region of India. Variance based partial least square structural equation modeling (PLS-SEM) was applied in the study to investigate the proposed conceptual model on sustainable higher institutions. Additionally, by applying PLS Predict, the predictive relevance of sustainable institutions with important and performing constructs was found out.FindingsThe results of this study indicate that university attractiveness plays a critical role in enhancing perceived student support, and it has a direct and significant impact on developing sustainable institutes. Further, students’ sense of belongingness is expressed as significant mediator between university attractiveness and sustainable institutes. The predictive relevance of the study was reported to be high. Most important indicators of university attractiveness were found to be teaching, research and publications, branding and promotion, and diversity in courses offered by the private universities.Research limitations/implicationsThe conceptual model under study can be investigated with a moderating effect of private and government universities in future. Additionally, the role of additional variables in online scenario under current pandemic situation can be assessed through the model used in this study. Future research can be done by using qualitative analysis through thematic analysis and sentiment analysis of students in higher education institutes.Originality/valueThe present study is the first to explore the mediating relationship of perceived student support and sense of belongingness with university attractiveness and sustainable institutes. The conceptual framework can prove to be important for education specialists, administrators of education institutes at university level and policymakers. The study offers effective ideas for policymakers to bring sustainability in education sector in near future especially in emerging economies and attain sustainable development goals.

show abstract