“…Thus, the significant use by novices of general portals and general vendors, which offer more comparison shopping tools for novices, would tend to suggest that Web-based environments have contributed to some change in consumer search behaviour and this is consistent with the expectations of some prior researchers (Alba et al, 1997;Peterson et al, 1997). Furthermore, consumer researchers have consistently noted that individuals engage in little pre-purchase external information search (Beatty and Smith, 1987;Maute and Forrester, 1991;Ratchford, 1982). Other researchers have suggested that consumers are more likely to patronise vendors who are geographically closer (Ghosh and Craig, 1991) or, in a Web-based environment where vendors are listed in a search result, to select those nearer the top of the list (Hoque and Lohse, 1999;Menon and Kahn, 1997).…”