The Effect of Beauty Consumers' Ethical Consumption Awareness on Motive to Purchase Refillable Cosmetics

Abstract

Although the range of choices of consumers has expanded due to the variety of products, ethical consumption is spreading by raising objections to social phenomena that cause risks such as waste of resources and destruction of the global environment. Cosmetic containers, which increase in proportion to the size of the global beauty industry, are thrown away as general waste, and research on container recycling or refilling cosmetics is lacking. The purpose is to help educational basic materials for the generation and marketing aspects for revitalization of refill cosmetics. For the empirical analysis of the study, 337 questionnaires were used as final data for beauty consumers in their 10s to 60s who have purchased refillable cosmetics living in Seoul and metropolitan areas. For the collected data, frequency analysis, factor analysis and reliability analysis, correlation analysis, and multiple regression analysis were performed through SPSS 24.0. As a result of the analysis, ethical consumption consciousness was divided into two sub-dimensions: ‘trust in certified products’ (45.4%) and ‘resource saving’ (22.3%). The motivation for purchasing refill cosmetics was extracted from two sub-dimensions: ‘purchase promotion’ (42.7%) and ‘environmental protection’ (26.6%). In conclusion, it was found that the higher the propensity for ethical consumption awareness to trust certified products, the higher the purchase promotion of refillable cosmetics and environmental protection factors. This study has regional limitations, and in relation to the above study, we expect meaningful and active studies on the effect of refill cosmetic consumption on the sustainability management (ESG) of beauty companies. Consumers expect it to be an index to measure corporate social responsibility activities.

Motivation for improving academic achievement in cosmetological education

“…In addition, achievement goal orientation is largely based on cognitive factors for achieving goals for career or academic purposes. In addition, in the current post‐COVID‐19 era, it can lead to the activation and connection of online and practical offline classes of beauty education theory subjects for students in the beauty department 23–25 . Although some studies related to achievement goal orientation have dealt with noncognitive factors, such as achievement sentiment, and self‐leadership self‐determination, this area is still lacking.…”

“…In addition, in the current post-COVID-19 era, it can lead to the activation and connection of online and practical offline classes of beauty education theory subjects for students in the beauty department. [23][24][25] Although some studies related to achievement goal orientation have dealt with noncognitive factors, such as achievement sentiment, and self-leadership self-determination, this area is still lacking. On the other hand, there have been many studies analyzing the impact of academic self-efficacy on academic achievement and career decisions.…”

The Impact of ESG (Environmental, Social, and Governance) Factors and Eco-Friendly Trends on the Beauty Industry: A Big Data Analysis of the Past Year

“…그러나 뷰티 업계도 환경 문제와 사회적 책임에 대한 인식이 높아짐에 따라 소비자들은 제품을 선택할 때 환경 친화적이고 지속 가능한 브랜드에 대한 우선순위를 부여하고 있다 (Hwang & Kim, 2021). (Liu & Han, 2020;Choi & Kwon, 2022) (Chung & Sung, 2019). 업계의 용어로 구성되었으며, "스킨케어", "메이크업", "헤어케 어", "향수", "크림", "매니큐어" 등이 해당된다.…”

The Effect of Recycle Recognition of Cosmetic Container through Social Image on the patronage of Refill Cosmetic: Focusing on female consumers

“…한류의 영향으로 국내 뷰티산업은 글로벌화 시대를 이끌고 있다. 특히 동남아시아에서 한국 화장품의 인기가 높아지고 있 으며 (Choi & Kwon, 2016), 스마트폰, 태블릿 등을 이용한 모 바일 쇼핑은 시간과 장소의 제약 없이 화장품을 구매할 수 있 게 되었다 (Lee & Jin, 2016). 소비자들은 팬데믹 이후 유례없는 보건 위기를 겪었으며 환경과 생태계, 기후변화, 지속 가능성, 동물복지, 인권 등 윤리적 가치에 보다 많은 관심을 두게 되었 으며 소비 습관에도 가치소비로의 주목할 만한 변화가 생겨났 다 (Choi & Kim, 2022).…”