The Effect of Brand Image and Product Quality on Re-Purchase Intention With Customer Satisfaction as Intervening Variables in Consumers of Skincare Oriflame Users –A Study on Students of North Sumatra University, Faculty of Economics and Business

Girsang, Nitasri Murawaty; Rini, Endang Sulistya; Gultom, Parapat

doi:10.5281/zenodo.3627548

Cited by 8 publications

(21 citation statements)

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“…Therefore, the hypothesis which states that brand image has an impact on repurchase intention is accepted. The results of this research are consistent with research conducted by Saputra&Ekawati (2020), Putri&Yasa (2022), Sari et al (2021), and Girsang et al (2020) which shows that brand image has a positive influence on the formation of repurchase intention. Indofood's efforts to make Indomie reliable, attractive, pleasing, and still have a good reputation making Indomie is well known which creates familiarity between consumers and Indomie.…”

Section: Resultssupporting

confidence: 91%

“…Thus consumers assume that Garuda Indonesia is reliable which makes consumers more interested in reusing Garuda Indonesia services in the future. Girsang, Rini, & Gultom (2020) also confirm the previous statement that a good brand image has a strong role in consumer repurchase E-ISSN 2721-706X interest. Positive brand image makes consumers become more confident with the brand which fosters consumer interest in making repeat purchases.…”

Section: Introductionsupporting

confidence: 88%

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The Influence of Brand Image and Product Innovation on Customer Repurchase Intention through The Mediation of Customer Satisfaction Towards Indomie

Ellitan¹,

Sindarto

Agung³

2023

JEB

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Purpose: To examine the effect of Indomie's brand image and productinnovation on repurchase intention either directly or throughcustomer satisfaction. Method: This study uses quantitative methods to obtain significantresults and data collection in the form of an online questionnairethrough a google Forms. The total number of respondents obtained was 153respondents with a minimum age of 17 years or more, domiciled inSurabaya, and had consumed Indomie in the last three months. The datawere then analyzed using the structural equation model techniquewith the help of PLS 4 software. Result: The results showed that brand image and product innovationhad a positive and significant impact on customer satisfaction andrepurchase intention, customer satisfaction had a positive andsignificant impact on repurchase intention and consumer satisfactionpartially mediated the relationship between brand image and productinnovation on repurchase intention.

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Section: Resultssupporting

confidence: 91%

Section: Introductionsupporting

confidence: 88%

The Influence of Brand Image and Product Innovation on Customer Repurchase Intention through The Mediation of Customer Satisfaction Towards Indomie

Ellitan¹,

Sindarto

Agung³

2023

JEB

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“…Previous research conducted by Girsang et al (2020), shows results that there was a positive influence on product quality with customer repurchase intention. Product quality illustrates how well the product can explain the product to consumers, increasing the meaning of a more favorable for consumers when the quality of the product is further improved (Wibowo et al, 2021).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 79%

“…Previous research, customer repurchase intention is the act of purchasing services or products back from consumers in the future. According to (Girsang et al, 2020), repurchase intention can be carried out through four indicators are (1) Transactional interest, someone who has the desire to repurchase a product that has been consumed; (2) Referential interest, someone recommending a product that has been purchased to others; (3) Preferential interest, someone who has the primary choice on the product that has been consumed; (4) Explorative interest, the behaviour of consumer by always looking for information that supports positive characteristics of the product that consumers subscribe to.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic

Werdiastuti

Agustiono

2022

AMBR

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Due to Covid-19 pandemic, sales and the number of visitors to Taco Casa Bali have decreased. In this changing situation, repurchase intention is very important for the continuity of the culinary business, so it is important to find out the factors that influence it. The research aimed to determine the effect of product quality and price in influencing customer satisfaction on customer repurchase intentions at Taco Casa Bali during Covid-19 pandemic. Although variables in this research are not new, there is still inconsistency in the findings and also this paper factors in Covid-19 pandemic situation. Sample size consisted of 97 respondents. Using Smart-PLS version 3.9, results showed that product quality does not affect the customer repurchase intention. Price and customer satisfaction affect the customer repurchase intention. Product quality and price affect customer satisfaction. Customer satisfaction does not act as a mediator for product quality and price on customer repurchase intention. Implications of practice for this paper are discussed in the end of section.

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“…Citra merek yang baik adalah tempat di mana pembeli secara efektif mengingat suatu produk, itu akan mendorong minat untuk tujuan pembelian kembali. Hasil penelitian dari (Girsang et al,2020); (Paramananda & Sukaatmadja, 2018) menunjukkan bahwa dalam penelitiannya citra merek memiliki pengaruh positif terhadap minat beli ulang. Dengan demikian, perbaikan citra merek juga akan mendukung meningkatnya minat beli ulang.…”

Section: Pendahuluanunclassified

Citra Merek, Inovasi Produk pada Minat Beli Ulang Es Krim di Sidoarjo

Ahcmady

Wardhani

2022

JEHSS

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This research examines the relationship between brand image and product innovation towards the desire to repurchase Campina ice cream in Sidoarjo Regency. Issues focused on brand image and product innovation within the Campina brand. The measuring instrument used is the brand image scale, product innovation scale, and repurchase intention scale for 100 Campina ice cream customers in Sidoarjo Regency. Quantitative analysis is conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the SmartPLS methodology. The results showed a significant positive effect between brand image and product innovation on the intention of repurchasing Campina ice cream in the Sidoarjo Regency. There was mean if the brand image and product innovation increase, repurchase intention will also increase. On the other hand, when the brand image and product innovation decrease, repurchase intention will also decrease. Repurchase intention is influenced by brand image and product innovation for 47.71%, whereas the remaining 52.29% is explained by variables outside the scope of this research (other than brand image and product innovation).

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The Effect of Brand Image and Product Quality on Re-Purchase Intention With Customer Satisfaction as Intervening Variables in Consumers of Skincare Oriflame Users –A Study on Students of North Sumatra University, Faculty of Economics and Business

Cited by 8 publications

References 0 publications

The Influence of Brand Image and Product Innovation on Customer Repurchase Intention through The Mediation of Customer Satisfaction Towards Indomie

The Influence of Brand Image and Product Innovation on Customer Repurchase Intention through The Mediation of Customer Satisfaction Towards Indomie

The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic

Citra Merek, Inovasi Produk pada Minat Beli Ulang Es Krim di Sidoarjo

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