The Effect of Brand Image and Product Quality on Purchasing Decisions of New Era Brand Shoe Products

Hamyat, Hasby; Suharlian, .; Sutini, .

doi:10.54297/sjeb.vol1.iss1.127

Cited by 2 publications

(2 citation statements)

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“…And the results of research from Yasmeri (2021) which state that brand image has a significant influence on purchasing decisions. On the other hand, this study supports research conducted byIstiyanto, et al (2017) which states that brand image has no significant effect on purchasing decisions.The lack of effect of brand image on purchase decision in this study is due to several factors, including the complexity of purchasing decisions in a fashion product, where respondents in this case made purchases on the Sejauh Mata Memandang brand based on personal style factors and the influence of recommendations from famous figures on social media rather than the Sejauh Mata Memandang brand image itself. Thus, although brand image can play an important role, there are other factors that have a stronger impact on purchasing decisions on the Sejauh Mata Memandang brand, which makes brand image one of the many considerations made by respondents.c.The Effect of Sustainable Marketing and Brand Image on Purchase Decision of the Sejauh Mata Memandangbrand…”

supporting

confidence: 88%

The Influence of Sustainable Marketing and Brand Image on Purchase Decision on Brands Sejauh Mata Memandang

Mulyaningsih,

Tobing

2023

BIREV

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The increasing development of the fashion industry in Indonesia has a major impact on improving the economy as well as environmental and social issues because it threatens global sustainability. This has encouraged fashion industry players to shift their marketing concept to a more sustainable one to create a positive brand image as well as encourage purchase decisions. This study aims to determine the effect of sustainable marketing and brand image on purchase decisions for the brand Sejauh Mata Memandang. This research was conducted using a quantitative approach and explanatory research design with a sample of 142 respondents. The instrument used is a questionnaire or questionnaire. The test instrument used is the validity test and reliability test. Data analysis used is descriptive analysis, with hypothesis testing using multiple linear regression tests, t tests, f tests, and the coefficient of determination. The results of the study show that (1) sustainable marketing has no significant effect on purchase decision (2) brand image has no significant effect on purchase decision (3) sustainable marketing and brand image have no significant effect on purchase decision. There are several factors that cause the hypothesis in this study to be rejected including the lack of awareness of respondents on sustainable issues, the gap between intentions and actions, product quality, personal style, and the influence of well-known figures. This research is limited because it is only done on fashion brands Sejauh Mata Memandang.

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confidence: 88%

The Influence of Sustainable Marketing and Brand Image on Purchase Decision on Brands Sejauh Mata Memandang

Mulyaningsih,

Tobing

2023

BIREV

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“…Moreover, price can be understood as a component that portrays the quality of a product. A low price will create the perception in consumers that the product is of lower quality, while a high price will lead consumers to believe that the product has better quality [2].…”

Section: Pricementioning

confidence: 99%

The Influence of Personal Branding, Price, and Brand Image on Purchasing Decisions for SMC Pneumatic in Batam Industrial Sector

Tarigan,

Devano,

Khairiah

et al. 2023

Proceedings of the 5th International Conference on Applied Economics and Social Science, ICAESS 2023, 7 November 2023, Batam, R

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The purchase decisions for SMC Pneumatics at PT Benwin Indonesia are the subject of this research, which aims to investigate the impact of price, brand image, and personal branding. Employing an explanatory research design to test a theory or hypothesis and determine whether the theory or hypothesis can be accepted or rejected. Therefore, this study requires a quantitative methodology. The researcher utilizes both primary datadata obtained through a questionnaire administered to 150 respondents -and secondary data -information collected through existing company documents. The sampling technique employed is purposive sampling. The analytical tool used in this study is SmartPLS 3.0. According to the research findings: personal branding does not influence customer decisions to purchase SMC Pneumatics; price has a positive and significant effect on purchasing; brand image has a positive and significant impact on the purchase decisions of SMC Pneumatics.

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The Effect of Brand Image and Product Quality on Purchasing Decisions of New Era Brand Shoe Products

Cited by 2 publications

References 0 publications

The Influence of Sustainable Marketing and Brand Image on Purchase Decision on Brands Sejauh Mata Memandang

The Influence of Sustainable Marketing and Brand Image on Purchase Decision on Brands Sejauh Mata Memandang

The Influence of Personal Branding, Price, and Brand Image on Purchasing Decisions for SMC Pneumatic in Batam Industrial Sector

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