2015
DOI: 10.1016/j.aos.2015.01.003
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The effect of cost goal specificity and new product development process on cost reduction performance

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Cited by 38 publications
(19 citation statements)
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“…The results of the study did not, however, cast light on the conditions under which such practices are likely to be more appropriate or how they work together and with what effect. More recently, Gopalakrishnan et al (2015) investigated whether the type of NPD process (concurrent or sequential) influences the effectiveness of cost reduction performance. Using an experimental study, they found that groups operating as part of a sequential process who were given specific cost goals reduced costs more than other groups that were told that their goal was to reduce costs as much as possible.…”
Section: Elements Of the Mcsmentioning
confidence: 99%
“…The results of the study did not, however, cast light on the conditions under which such practices are likely to be more appropriate or how they work together and with what effect. More recently, Gopalakrishnan et al (2015) investigated whether the type of NPD process (concurrent or sequential) influences the effectiveness of cost reduction performance. Using an experimental study, they found that groups operating as part of a sequential process who were given specific cost goals reduced costs more than other groups that were told that their goal was to reduce costs as much as possible.…”
Section: Elements Of the Mcsmentioning
confidence: 99%
“…This is only possible if target costing becomes responsive to changes and cyclic. However, the experiment of Gopalakrishnan et al (2015) indicates that rather fixed cost goals motivate higher cost reduction performance of staff than figures that are prone to variability. Dynamic target costs may therefore increase the variability of cost figures and, if so, finally induce lower staff motivation.…”
Section: Dynamic Target Costsmentioning
confidence: 99%
“…target costing (Gopalakrishnan, Libby, Samuels, & Swenson, 2015) are examples of theoretical attributes of accounting information in NPD.…”
Section: Modular Designmentioning
confidence: 99%