The effect of destination images of tourist facilities and experiential marketing on loyalty of visitors to Taman Pintar Yogyakarta

Setyawibowo, Bagus Wahyu; Wiyadi,; Soepatini,

doi:10.1201/9781003035985-76

Cited by 2 publications

(2 citation statements)

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“…By looking at the quality of good relationships, it will form an image of being satisfied and even loyal to MSME actors (Deng, 2018). Previous research has said that the quality of relationships can be found through experiential marketing experienced by consumers (Izzudin, Suja'i, and Salim 2022); (Setyawibowo 2020). With five comfortable senses will make consumers satisfied with our service.…”

Section: Resultsmentioning

confidence: 99%

Strategy Internationalization SMEs of Overlay Visualization Bibliometric Analysis: Experiential Marketing, Relationship and Digital Technology in increasing Consumer Satisfaction in Indonesia

Utami

Mukhlis

Murwani

2023

AJCS

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Indonesia is a country that is still developing today. However, when viewed from the internationalization process between countries, there has also begun to progress. The purpose of this study is to look for various internationalization strategies carried out by MSMEs to increase consumer satisfaction in Indonesia. The factors found are experiential marketing, relationships, and digital technology. The analysis used is the Overlay Visualization Bibliometric. The result of this study is the relationship between experiential marketing, relationships, and digital technology which is still minimal for MSME actors in Indonesia. Further needs to be held related to the development of internationalization strategies with other factors such as recommendations, emotional intelligence, risk performance, digital marketing, online shop, and competitive advantage with other country objects.

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Section: Resultsmentioning

confidence: 99%

Strategy Internationalization SMEs of Overlay Visualization Bibliometric Analysis: Experiential Marketing, Relationship and Digital Technology in increasing Consumer Satisfaction in Indonesia

Utami

Mukhlis

Murwani

2023

AJCS

View full text Add to dashboard Cite

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“…In study This explain that experiential marketing something draft marketing Which aim For form customers Which loyal with touch emotion they And give something feeling Which positive to product And service (Zainal et al, 2022) ; (Setyawibowo, 2020) ; (Tehuayo & Darso, 2022) . Loyalty customer is Wrong One objective from system marketing For make an effort get customer Which loyal or loyal on product or service Which used.…”

Section: Introductionmentioning

confidence: 99%

Experiential Marketing Strategy in increasing MSME OnlineShop Customer Loyalty : Overley Visualization Bibliometric Analysis

Mala

Rofianto

2023

FJAS

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The purpose of this research Explaining progress in the field of online shop by MSME actors is now a necessity that plays an important role in all circles of society. In the mindset of an increasingly modern society due to the many globalization competitions shown by the world, the creation of marketing strategies is rapid. This type of research uses bibliometrics using the VosViewer application. Application of experiential marketing through angles online shop conducted by MSMEs is very good and can be felt by consumer. The value of influence satisfaction on consumer loyalty is considered low which can also be due to the fact that new consumers are low loyal to one sales product in the UMKM online business means only old consumers who remain loyal to the product or service process offered. As a basic online shop MSME actor, it is mandatory to classify which ones are consumers who are already at the loyal level or are still in a satisfied state .

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The effect of destination images of tourist facilities and experiential marketing on loyalty of visitors to Taman Pintar Yogyakarta

Cited by 2 publications

References 0 publications

Strategy Internationalization SMEs of Overlay Visualization Bibliometric Analysis: Experiential Marketing, Relationship and Digital Technology in increasing Consumer Satisfaction in Indonesia

Strategy Internationalization SMEs of Overlay Visualization Bibliometric Analysis: Experiential Marketing, Relationship and Digital Technology in increasing Consumer Satisfaction in Indonesia

Experiential Marketing Strategy in increasing MSME OnlineShop Customer Loyalty : Overley Visualization Bibliometric Analysis

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