The development of the internet makes the growth of e-commerce, one of which is Shoppe. In Indonesia, Shopee is an online buying and selling facility that provides various products, including fashion, gadgets, cosmetics, etc.; this study aims to analyze the impact of Electronic Word of Mouth, Celebrity Endorser on purchase intention mediated with Brand image study on the halal cosmetic product in shoppe marketplace. The research technique used is quantitative, data collection uses a questionnaire method, and the sample in this study amounted to 100 people. Analysis in this study was assisted using SmartPLS 3.0. The result is that e-WOM and celebrity endorser have positive and significant effects on Brand Image. In addition,  e-WOM and celebrity endorser have positive and significant effects on purchase intention. While, e-WOM has a positive and significant effect on purchase intention mediated by brand image, Celebrity endorsers have an effect on purchase intention mediated by brand image, and brand image has a positive and significant effect on purchase intention at shopee. This research focuses on products with halal labels in the Shopee marketplace.

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Over the past few years, the online market has rapidly expanded and changed the patterns of business activity in response to the ever-increasing technology. E-commerce has facilitated a new culture of buying and selling practices. Shopee is one of the most popular online shopping platforms in Indonesia. This study examines the impact of Artificial Intelligence and digital marketing on purchase intention and perceived value in the Shopee marketplace. The research method was quantitative, the data collection method used was the questionnaire method, and the sample size for this study was equal to one hundred individuals. The use of SmartPLS 3.0 facilitated analysis throughout this research. The findings show that Artificial intelligence does not affect perceived value. However, digital marketing's impact is positive and significant. Artificial Intelligence positively affects consumers' purchase intention. Digital marketing does not affect consumers' purchase intention. Perceived value influences purchase intent. Artificial Intelligence has no impact on purchase intention when value mediates it. Scented product or service value mediates digital marketing's positive effect on purchase intention. The results of this study and those of earlier research differ because this study includes perceived value mediation, which was not included in earlier research and was not published in any of the journals that contained earlier research.

Pengabdian ini dilakukan berdasarkan permasalahan yang dihadapi oleh Sekolah Dasar Muhammadiyah Program Khusus Baturan, Colomadu Karanganyar, Jawa Tengah. Khalayak sasaran membutuhkan dukungan dari sisi sarana prasarana maupun sumber daya manusia dalam penguatan branding sekolah melalui promosi digital. Permasalahan yang dihadapi mitra adalah masih belum lengkapnya sarana dan prasarana sekolah dalam melakukan promosi digital serta sumber daya manusia yang belum siap. Tujuan dari kegiatan pengabdian ini adalah 1. untuk membantu khalayak sasaran dalam melakukan penguatan branding sekolah melalui promosi digital,2. Membantu mitra menemukan strategi pemasaran yang sesuai dengan kondisi sekolah, 3. Mendampingi mitra dalam meningkatkan skill untuk membuat brosur yang menarik, 4. Mendukung mitra untuk bisa meraih target peningkatan jumlah pendaftar siswa baru. Metode yang digunakan dalam kegiatan ini adalah dengan metode Focus Group Discussion, praktik langsung, pelatihan, dan pendampingan. Luaran  dari pengabdian ini adalah artikel publikasi pada jurnal,  dokumentasi yang akan diupload di media online atau pun offline.

Typical characteristics of agricultural products cause the complexity of supply chain problems to increase. This research aims to analyse and map chain distribution and marketing of chilli in Subosukowonosraten. This research used descriptive quantitative research design. Data processing methods used Producer Share, Margin and Profit Margin Ratio (PMR). The results show that supply chain of chill consisted of four types of chilli: red chilli type A, red chili type B, green chilli pepper, and red chilli pepper. The biggest chilli selling centre in the region of Surakarta ex-residency is Legi market. The biggest suppliers were from Boyolali, Klaten, Wonogiri, Sukoharjo and Karanganyar. In addition, suppliers outside of Surakarta were from Lumajang, Mojokerto, Pemekasan, Sumenep, Pare, Madura, Banyuwangi. Distribution chain of chilli trading in the region of Surakarta ex-residency consisted of farmers, collectors, big traders, wholesalers, retailers, and final consumers spread across seven regions including Sragen Regency, Wonogiri, Karanganyar, Sukoharjo, Klaten and Boyolali. Based on the analysis of producer share, the mean of market share was very good seen from farmer's side.Market margin at each level of business actor shows that the highest market margin for red pepper was at direct selling from farmers to final consumers by the mean of market margin was Rp 12.000,00. The highest marke margin for red bird's eye chilli pepper commodity was Rp 9.000,00 through marketing channel from collectors to small traders. The mean of the highest market margin was at collector level by Rp 4.000/kg. The highest profit margin ratio was at collector level by 1.58.