The Effect of Digital Skills on Technology Acceptance of Food Delivery Mobile Application

Luthfia, Amia; Ramadanty, Sari; Anita, Tiurida Lily; Zulkarnain, Arif; Ridzuan, Abdul Rauf

doi:10.1109/icoris52787.2021.9649587

Cited by 1 publication

(2 citation statements)

References 10 publications

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“…Congruent to the analysis is the study of Mehrolia, Alagarsamy, and Solaikutty (2020), which claimed that the individuals belonging to Gen Y (Millennials) and Gen Z had the most share in e-commerce as well as in OFD services. Luthfia et al (2021) believed that high digital literacy affects the usage and engagement of OFD services and applications. In a sense, given that there is a high digital literacy among Generations Y and Z (Swanzen, 2018), there is an expected influx of OFD application users along with these generations.…”

Section: Resultsmentioning

confidence: 99%

“…In line with the findings, Mehrolia, et al (2020) found that Gen Y (Millennials) and Gen Z had the highest proportion of e-commerce and OFD services. According to Luthfia et al (2021), solid digital literacy impacts the use and engagement of OFD services and apps. In specific ways, given Generations Y and Z's strong digital literacy (Swanzen, 2018), an inflow of OFD application users is predicted among these generations.…”

Section: International Journal Of Research Studies In Management 53mentioning

confidence: 99%

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Customer’s intention and its mediating effect on the satisfaction and loyalty towards online food delivery of quick service restaurants

Carandang¹,

Apritado²

2022

IJRSM

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This study assesses the online food delivery services of the quick service restaurants in Batangas Province. It presented the demographic profile of the respondents in terms of sex, age, highest educational attainment, occupation and frequency of use; assessed the customer's intention using online food delivery services during the COVID-19 pandemic period relevant to: hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, convenience motivation, post-usage usefulness, attitude towards online food delivery services, behavioral intention towards online food delivery services, and customer's intention; determined the customer satisfaction and loyalty in online food delivery services as relate to: convenience motivation, privacy and security, restaurant credibility, perceived severity, price, safe packaging, promotion; tested the significant difference on customer's intention, customer satisfaction and loyalty in online food delivery services when grouped according to the profile variables; tested the significant relationship of customer's intention, satisfaction and loyalty in online food delivery services. The study used descriptive method; the participants have a total of 385. Percentage, frequency, weighted mean, Kolmogorov Smirnov test and the Shapiro-wilk test were used as the statistical tools. Based on the results, majority of the respondents were female, aged 22 years old, bachelor's degree, unemployed and used online food delivery services once a week. The study revealed the factors strongly affects the customer's intention in using online food delivery services such as hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, convenience motivation, post-usage usefulness, attitude towards online food delivery services, behavioral intention towards online food delivery services, and customer's intention. The customer satisfaction and loyalty are effective in terms of convenience motivation, privacy and security, restaurant credibility, perceived severity, price, safe packaging and promotion. Finally, this study was able to proposed an action plan to enhancement the online food delivery services of the quick service restaurants in Batangas Province.

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Section: Resultsmentioning

confidence: 99%

Section: International Journal Of Research Studies In Management 53mentioning

confidence: 99%

Customer’s intention and its mediating effect on the satisfaction and loyalty towards online food delivery of quick service restaurants

Carandang¹,

Apritado²

2022

IJRSM

View full text Add to dashboard Cite

show abstract

The Effect of Digital Skills on Technology Acceptance of Food Delivery Mobile Application

Cited by 1 publication

References 10 publications

Customer’s intention and its mediating effect on the satisfaction and loyalty towards online food delivery of quick service restaurants

Customer’s intention and its mediating effect on the satisfaction and loyalty towards online food delivery of quick service restaurants

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