2021
DOI: 10.47663/jmbep.v7i2.196
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The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada

Abstract: This study aims to determine the effect of Discount on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Brand on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Discount, Brand and Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada. The population in this study are customers of PT. Nusantara Autopart Persada totaling 148 respondents. The … Show more

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