The Effect of e-WOM on Travel Intention, Travel Decision, City Image, and Attitude to Visit a Tourism City

Gosal, Jessica Gosal; Andajani, Erna; Rahayu, Sri

doi:10.2991/aebmr.k.200127.053

Cited by 27 publications

(42 citation statements)

References 13 publications

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“…According to recent study, travellers with a good attitude are more likely to make travel arrangements to a destination. (Chin et al, 2015;Amalia et al, 2018;Gosal et al, 2020). The findings in this study resulted in a relationship between attitudes and behavioural intention is consistent with previous studies.…”

Section: Discussion and Implementationssupporting

confidence: 92%

Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Riestyaningrum

Pashaev

Simone

et al. 2021

Advances in Hospitality and Tourism Research (AHTR)

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Wuhan was discouraged over time as a tourist destination after the COVID-19 pandemic spread around the world. This unique and unexpected situation, particularly affected foreign students' behaviour, urging them to avoid the well-known Chinese tourist spot, notoriety recently tainted by the spread of the epidemic around the world. The objective of this research is to determine if there are any direct and indirect impacts of destination image on behavioural intention through attitude. Based on an online survey of 385 participants were analysed using path analysis through a nonprobability, convenience-sampling approach. Findings suggest that: (1) destination image is directly associated with attitude; (2) attitude is directly associated with behavioural intention; (3) destination image is directly associated with behavioural intention; (4) destination image is indirectly associated with behavioural intention through attitude. The outcome of this research will therefore a contribution to decisionmaking process managers of tourism destinations so that they can manage their business in the best possible way to accommodate the post-pandemic situation.

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Section: Discussion and Implementationssupporting

confidence: 92%

Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Riestyaningrum

Pashaev

Simone

et al. 2021

Advances in Hospitality and Tourism Research (AHTR)

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“…Penerimaan atas informasi positif yang disediakan oleh komunikasi e-WOM akan pengaruh pada perkembangan sikap yang nantinya mengarah pada produk rekomendasi yang paling disukai dalam pembicaraan e-WOM (Hamouda & Tabbane, 2013). Beberapa peneliti mengkonfirmasikan bahwa e-WOM mempunyai pengaruh yang positif terhadap attitude adalah (Doosti, Jalilvand, Asadi, Khazaei Pool, & Mehrani Adl, 2016;Gosal, Andajani, & Rahayu, 2020;Jalilvand, Ebrahimi, & Samiei, 2013a;Reza Jalilvand, Samiei, Dini, & Yaghoubi Manzari, 2012;Zarrad & Debabi, 2015). Dampak dari jumlah komentar online pada purchase intention menyimpulkan bahwa jumlah komentar online memiliki pengaruh pada niat membeli.…”

Section: E-wom Terhadap Attitudeunclassified

“…Penerimaan atas informasi dalam komunikasi e-WOM akan pengaruh pada perkembangan sikap yang nantinya mengarah pada produk rekomendasi yang paling disukai dalam pembicaraan e-WOM (Hamouda & Tabbane, 2013). Hasil penelitian ini sesuai dengan (Doosti et al, 2016;Gosal et al, 2020;Jalilvand et al, 2013a;Reza Jalilvand et al, 2012;Zarrad & Debabi, 2015).…”

Section: Pembahasanunclassified

Pengaruh Religiostik, EWOM, Brand Image dan Attitude terhadap Purchase Intention

Purwianti

2021

Jurnal Ekonomi, Manajemen dan Bisnis

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The growth of the cosmetics industry in Indonesia is very encouraging for competition between cosmetic manufacturers in Indonesia. The cosmetic competition from South Korea increases the competition to be very complex. Indonesia, which is most important for Islam, poses a different challenge for cosmetic producers so that the religiosity factor must be considered. With the spread of the internet around the world, interpersonal communication has been reshaped from traditional face-to-face communication to a more virtual way of communication called electronic word of mouth (E-WOM), where consumers have a great opportunity to share information about their consumption experiences and for investment advice on products and brands using social networking platforms and consumer review sites. This study aims to study whether religiosity, EWOM, brand image, and attitudes influence purchase intention. The research sample is the people of Batam city who see cosmetics from South Korea. The number of samples in this study was 320 respondents with a purposive sample technique. Structural Equation Modeling (SEM) based on Partial Least Square (PLS) was used in this study. The results of this study are that religiosity affects attitudes and purchase intentions, EWOM affects attitudes and purchase intentions, and attitudes that affect purchase intentions. Everything else from this study is that brand image does not affect purchase attitudes and intentions. Keywords: religiostic, EWOM, brand image, attitude, purchase intention

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“…Tabel 5. sesorang merasa bahwa suatu tindakan yang ingin dilakukan akan membawa keuntungan, maka biasanya mereka akan melakukan tindakan tersebut, namun sebalikanya bila dirasakan kurang bermanfaat mereka cenderung enggan untuk melakukanya, paparan review yang konsumen rasakan ketika di media social membentuk sikap keingin tahuan yang tinggi, hal tersebut mereka wujudkan dalam bentuk balas komentar serta mencari informasi seputar obyek wisata yang ingin mereka ketahui (Zainal et al, 2017) hasil penelitian ini mengkonfirmasi hasil yang diperoleh (Gosal, Andajani, & Rahayu, 2020) Pengaruh (Buhmann & Brønn Peggy, 2018) banyak dari para pengunjung mengabadikan waktu berkunjung di wisata religi untuk sekedar membagikan kenangan kepada saudara atau kerabat, hal tersebut merupakan suatu ajang untuk saling mengajak orang lain agar mengunjungi obyek wisata tersebut dengan menampilkan sisi keindahan dari obyek wisata tersebut, pada era saat ini membagikan moment merupakan suatu keharusan sebagai bentuk eksistensi diri, hasil penelitian ini sejalan dengan hasil yang ditemukan oleh (Bu, Parkinson, & Thaichon, 2020)…”

Section: Pengujian Hipotesisunclassified

Pengaruh Electronic Word Of Mouth Terhadap Minat Berkunjung Dengan Mediasi Theory Of Planned Behavior Pada Obyek Wisata Halal Di Kabupaten Jombang

Purwanto¹,

Rofiah²

2020

NUSAMBA

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This study aims to determine the effect of the effect of electronic word of mouth on halal travel interest mediated by Theory of planned behavior (TPB). The research method uses quantitative by using explanatory research types. The population in this study were all visitors of religious tourism in Jombang Regency who learned information about these religious tourism from social media. While the sampling technique is purposive random sampling where sampling from the population is carried out randomly and with certain considerations by taking a number of 332 respondents, research results show that ewom influences the dimensions of Theory Planned Behavior namely subjective norm, attitude and Percected behavior control, as well as subjective norms and attitudes directly affect inttention to travel, ewom indirectly influences inttention to travel through atttitude and perceived behavior control

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The Effect of e-WOM on Travel Intention, Travel Decision, City Image, and Attitude to Visit a Tourism City

Cited by 27 publications

References 13 publications

Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Pengaruh Religiostik, EWOM, Brand Image dan Attitude terhadap Purchase Intention

Pengaruh Electronic Word Of Mouth Terhadap Minat Berkunjung Dengan Mediasi Theory Of Planned Behavior Pada Obyek Wisata Halal Di Kabupaten Jombang

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