2012
DOI: 10.1016/j.ijhm.2011.09.018
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The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model

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Cited by 275 publications
(204 citation statements)
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References 49 publications
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“…Moreover, "attitude toward use" can predict "intention to use." The findings of the study that TAM can be used to predict the user's intention to use the technology align with the findings of many prior studies (Fang and Zhao 2010;Lai, et al, 2009;Lee, Xiong, & Hu, 2012;Ngai, et al, 2007;Park, Son, & Kim, 2012;Tao, et al, 2009). …”
Section: Conclusion and Suggestionssupporting
confidence: 85%
“…Moreover, "attitude toward use" can predict "intention to use." The findings of the study that TAM can be used to predict the user's intention to use the technology align with the findings of many prior studies (Fang and Zhao 2010;Lai, et al, 2009;Lee, Xiong, & Hu, 2012;Ngai, et al, 2007;Park, Son, & Kim, 2012;Tao, et al, 2009). …”
Section: Conclusion and Suggestionssupporting
confidence: 85%
“…For instance, from the viewpoint of level of analysis, some researchers have studied the acceptance of technology by the individuals (13). While in the other group, a part of organization s or social groups have been in the range of studies of organization (14). Ghorbanizade et al have revealed in a research that the empowerment of employees, area of applying technology, perception of facility of use and perception of efficiency are the variations which have had, in sequence, the most effects on the acceptance of information technology in the Iranian organizations (15).…”
Section: Introductionmentioning
confidence: 99%
“…And as cited by (Bonsón, 2013) Gil-Or (2010 reported that on a restaurant FB page positively affects the number of fans. (Lee, 2012) found stakeholders' emotions exhibited on FB have a significant impact on the perceived usefulness, perceived ease of use and perceived enjoyment of such SM marketing. (Bonsón, 2013) found Spanish hotel chains are using FB as a communication and engagement channel, larger hotels are more active and receive wider audiences, the information they post is mainly addressed to current or potential customers, most users' comments to posts are positive, regarding engagement, there is a significant negative relationship between the size of the hotel chain and audience and activity and finally, there is a significant positive relationship between engagement level and post content as well as with media type.…”
Section: Fb In Marketingmentioning
confidence: 94%