The Effect of Familiarity on Consumer Ratings of the Scientific Support of Health Claims on Food

Dobrenova, Fanny V.; Terlutter, Ralf

doi:10.1080/10454446.2014.949967

Cited by 3 publications

(3 citation statements)

References 40 publications

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“…The relationship between attitudes and purchase intentions has been examined in different settings and the findings of these researchers indicate that there is a significant positive relationship between attitudes and intentions (Dabholkar and Bagozzi, 2002;Hsu et al, 2017). In line with TRA, prior research into COO effects suggests that COO has a significant influence on consumer product evaluations (Josiassen and Assaf, 2010;Koubaa et al, 2015;Lee et al, 2013;Prentice and Handsjuk, 2016) and purchase decisions (Awada and Yiannaka, 2012;Dobrenova and Terlutter, 2015;Godey et al, 2012). Hence, it is hypothesised that;…”

Section: The Effect Of Consumers' Attitude Towards Products Made In Fmentioning

confidence: 82%

“…As an extrinsic cue that influences consumer product evaluations, COO has the ability to influence consumer product quality perceptions by; (a) activating concepts and knowledge that influence consumer evaluation of other product cues; (b) inferring the quality of the product as a heuristic or a cognitive shortcut without considering other attribute information; (c) depicting a product attribute in a similar manner to other specific product attributes; and (d) attracting consumer attention to COO rather than to other attribute information (Hong and Wyer, 1989). Prior research indicates that COO has a significant influence on consumers' product evaluations (Costa et al, 2016;Josiassen and Assaf, 2010;Koubaa et al, 2015) and purchase decisions (Awada and Yiannaka, 2012;Dobrenova and Terlutter, 2015;Godey et al, 2012). These studies have been conducted in a variety of contexts focusing on different consumer segments (Bhaskran and Sukumaran, 2007;Roth and Diamantopoulos, 2009).…”

Section: Country Of Origin (Coo) Effectsmentioning

confidence: 99%

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The determinants of foreign product preference amongst elite consumers in an emerging market

Rodrigo

Khan

Ekinci

2019

Journal of Retailing and Consumer Services

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By integrating the Theory of Reasoned Action (TRA) and self-image congruence, this study seeks to investigate elite consumers' purchase intentions towards products made in foreign countries. The data were gathered via a survey conducted amongst 316 Sri Lankan elite consumers across two product categories. The findings demonstrate that consumers' attitudes towards products made in foreign countries are driven by subjective norms and self-image congruence. The study shows that self-image congruence is the stronger predictor of consumers' attitudes towards products made in foreign countries. Also, the effect of self-image congruence on consumers' purchase intentions is partially mediated by their attitudes towards products made in foreign countries.

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Section: The Effect Of Consumers' Attitude Towards Products Made In Fmentioning

confidence: 82%

Section: Country Of Origin (Coo) Effectsmentioning

confidence: 99%

The determinants of foreign product preference amongst elite consumers in an emerging market

Rodrigo

Khan

Ekinci

2019

Journal of Retailing and Consumer Services

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“…Evidence indicates that experience with a product or prior knowledge about a diet–disease relationship motivates consumer behavior [35,36,37,38] and generates a greater perception of control over disease risk [39]. To mitigate the potential interaction of beliefs or behaviors associated with green tea and cancer, we employed a 2 × 7 between-subjects study design.…”

Section: Methodsmentioning

confidence: 99%

Qualified Health Claim Language affects Purchase Intentions for Green Tea Products in the United States

2019

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Qualified health claims (QHC) describe diet–disease relationships and summarize the quality and strength of evidence for a claim. Companies assert that QHCs increase sales and take legal action to ensure claims reflect their interests. Yet, there is no empirical evidence that QHCs influence consumers. Using green tea as a case study, this study investigated the effects of QHCs on purchase intentions among adults 55 years and older living in the US. An online survey using a between-subjects design examined QHCs about the relationship between green tea and the reduced risk of breast and/or prostate cancer or yukichi fruit juice and the reduced risk of gastrocoridalis, a fictitious relationship. QHCs written by a green tea company generated greater perceptions of evidence for the relationship, greater confidence in green tea and cancer, and increased purchase intentions for green tea than other QHCs. Factors that mitigated the claim’s effects on purchase intentions are: Race/ethnicity; age; importance of health claims; supplement use; health; worry about health/becoming sick with cancer; worry that led to dietary change; green tea consumption; and familiarity with the green tea–cancer. Consumers who made health-related dietary change in the past year and consider health claims important indicated greater purchase intentions than others.

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Consumer and product-specific characteristics influencing the effect of nutrition, health and risk reduction claims on preferences and purchase behavior – A systematic review

Steinhauser

Hamm

2018

Appetite

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The Effect of Familiarity on Consumer Ratings of the Scientific Support of Health Claims on Food

Cited by 3 publications

References 40 publications

The determinants of foreign product preference amongst elite consumers in an emerging market

The determinants of foreign product preference amongst elite consumers in an emerging market

Qualified Health Claim Language affects Purchase Intentions for Green Tea Products in the United States

Consumer and product-specific characteristics influencing the effect of nutrition, health and risk reduction claims on preferences and purchase behavior – A systematic review

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