The effect of geographic indication in advertising background pictures on product evaluation: The moderating role of familiarity

Kim, Yeung-Jo; Song, Sie-Yeoun; Yeo, Junsang

doi:10.1111/ajsp.12117

Cited by 5 publications

(9 citation statements)

References 30 publications

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“…Aggarwal and Zhao (2015) demonstrated that participants in a global level (vs local level) showed a lesser preference for a new computer desk with feasibility-related features. Kim, Sung, Lee, Choi and Sung (2016) and Kim, Song, and Yeo (2016) also demonstrated that participants with local processing responded more favorably to concrete feasibility messages. Thus, activating local processing is more likely to increase the importance of concrete feasibility messages rather than the importance of abstract desirability messages.…”

Section: Persuasive Messagementioning

confidence: 90%

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The effect of competition mind-set on persuasion: mediation role of processing style

Kim

2019

APJML

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Purpose The purpose of this paper is to examine the effect of a competition mind-set on persuasion. Specifically, this research examined the effect of a fit between a competition mind-set and messages on the persuasive effectiveness. Design/methodology/approach Participants were randomly assigned to a condition of 2 (competition: competition mind-set vs control) × 2 (message: concrete feasibility vs abstract desirability) between-subjects design. Findings This research demonstrated that participants in the competition mind-set (vs control) condition expressed the messages as more persuasive and evaluated the product more favorably when they were exposed to concrete feasibility messages. Furthermore, this effect was mediated by a local processing style. Originality/value The present research provides a useful marketing communication strategy. For the effectiveness of messages, concrete feasibility-related merits should be emphasized in competition contexts.

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Section: Persuasive Messagementioning

confidence: 90%

“…simple touch control, easy portability and quickly accessible connectivity) and abstract desirability messages (e.g. improved multitasking, multi-media applications and high processing performance) were composed with reference to a study by Kim, Song and Yeo (2016). Participants were then instructed to examine the ads for 2 min.…”

Section: Studymentioning

confidence: 99%

The effect of competition mind-set on persuasion: mediation role of processing style

Kim

2019

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“…To obtain GI certification, small producers must not only improve production processes, but also organize collectively to create and maintain norms identifying the product to be certified (Kim et al, 2016;Vieira & Pellin, 2015).…”

Section: Geographical Indicationmentioning

confidence: 99%

“…Although it covers only a small group, the current membership of the CCCA sees such an associative organization to be a place where artisanal curd cheese producers can obtain specific membership benefits (Kim et al, 2016). To confront problems related to product quality and increase financial gains among association members, coordinated efforts on the part of dairy farmers and cheese producers are viewed as being the most effective form of organization:…”

Section: Meaning Of Curd Cheese Production: Role Of the Certificationmentioning

confidence: 99%

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Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil

et al. 2016

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ResumoA acirrada competição de mercado e o crescente padrão de exigência dos consumidores em relação à qualidade têm estimulado organizações a buscarem certificações para diferenciar produtos e serviços. Um tipo de certificação que vem recebendo atenção de instituições interessadas no agronegócio é a Indicação Geográfica (IG). O significado de um artefato cultural, como o queijo coalho, não está no produto em si, mas nas relações que se estabelecem com quem o produz ou com quem o consome, com destaque para a interrelação dessas práticas de produção simbólica. Este estudo visa compreender como o processo de IG significa a produção artesanal de Queijo Coalho, agregando valor ao produto e tornando-o competitivo. Por meio da análise do discurso, foi possível comparar os significados culturais do queijo na sua forma original e naquela delineada pelos produtores que integram a Associação de Certificação do Queijo Coalho (CQP). Os resultados revelam que inovações advindas do processo de obtenção da IG têm ajudado os produtores da CQP na resignificação da sua produção artesanal, já que melhorias têm sido percebidas no processo produtivo, tanto na dimensão material do alimento, como no que se refere a sua dimensão simbólica.Palavras-chave: produção simbólica; indicação geográfica; queijo coalho. AbstractFierce market competition and growing consumer demand for quality have spurred organizations to seek certification as a way of differentiating their products and services from those of competitors. Geographical Indication (GI) is a type of certification that has received attention from agribusiness. The significance as a cultural artifact (e.g., locally-produced curd cheese) does not lie in the product itself, but in the relationships that are established between those who produce it and those who consume it, thereby highlighting the interrelationships of these symbolic production practices. This study seeks to understand how the process of GI certification has conferred new meaning on (re-signified) artisanal production of curd cheese in rural parts of the Brazilian state of Pernambuco. GI adds value to the product, making it competitive. Discourse analysis enabled comparison of the cheese's original cultural meanings with those outlined by Curd Cheese Certification Association (CCCA) member-producers. Certification-driven innovations have helped CCCA member-producers to re-signify their artisanal production, while providing a clear understanding of both the material and symbolic dimensions of improvements perceived to have occurred in the production process.

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Cross-border online shopping experiences of Chinese shoppers

Baek

Lee

Choo

2019

APJML

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Purpose The purpose of this paper is to investigate how geographic cues embedded in a website affect Chinese consumers’ cross-border shopping experiences. The study simultaneously explores the effect of telepresence on shoppers’ perceptions of product authenticity and their trust in retailers, key drivers of behavioral intentions. Design/methodology/approach Two experimental conditions were utilized. Geographic cues depicted a famous shopping district in the retailer’s country (South Korea) or the shopper’s country (China). Study participants were female Chinese consumers in their 20s and 30s who had purchased Korean fashion products in the past (n=236). Structural equation modeling was conducted using AMOS 21.0. Findings Results indicate that participants in the “retailer’s country” experimental condition experienced higher telepresence and greater perceptions of product authenticity. Furthermore, telepresence increased participants’ trust in the retailer and perceived product authenticity, which led to positive behavioral intentions. Practical implications Findings offer important implications for cross-border online retailing. First, results suggest a highly successful tactic for enhancing shoppers’ perceptions of product authenticity and retailer trust on a cross-border platform. Second, cross-border online business professionals should focus on the role of telepresence. Finally, this study provides insight about Chinese cross-border shoppers. Originality/value This study contributes to the literature on cross-border online shopping. It suggests that the strategic use of geographic cues on a website can provide an experiential benefit, telepresence, to cross-border shoppers. The study’s findings provide a novel insight into possible unique success factors in cross-border e-commerce.

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The effect of geographic indication in advertising background pictures on product evaluation: The moderating role of familiarity

Cited by 5 publications

References 30 publications

The effect of competition mind-set on persuasion: mediation role of processing style

The effect of competition mind-set on persuasion: mediation role of processing style

Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil

Cross-border online shopping experiences of Chinese shoppers

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