The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude

Pratama, Abdul Aziz Nugraha; Hamidi, M. Luthfi; Cahyono, Edy

doi:10.1080/23311975.2023.2168510

Cited by 25 publications

(24 citation statements)

References 51 publications

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“…Haron and Mohamed Barre (2023) research demonstrated a high correlation between customer views and aspirations to convert to Islam by using Islamic banks. The attitude of Muslim customers toward a product or service acts as an internal predictor that can influence specific intentions and behaviours (Lebdaoui et al , 2022; Pratama et al , 2023; Saygılı et al , 2022), such as adherence to Islamic principles by deciding to become a customer of an Islamic bank (Lebdaoui et al , 2022; Pratama et al , 2023; Mindra et al , 2022). Thus, it may be argued that faithful Muslims who adhere to the tenets of Islam have a favourable view of Islamic finance and adopt Islamic financial products.…”

Section: Results and Analysismentioning

confidence: 99%

“…Barre (2023),Saygılı et al (2022),Lebdaoui et al (2022),Pratama et al (2023),Mindra et al (2022),Shahbaz et al (2022),Raza et al (2019) and Abid and Jie (2023) Subjective norm Rapi and Kassim (2023), Effendi et al (2020), Farhat et al (2019), Yusfiarto et al (2023), Lebdaoui et al (2022), Kasri et al (2023), Osman et al (2023) and Sadallah et al (2023) Perceived behavioural control Alzadjal et al (2021), Maduku and Mbeya (2023), Panggi et al (2022), Sadallah et al (2023), Kasri et al (2023), Gilal et al (2022), Purwanto et al (2022), Yusfiarto et al (2023) and Sadallah et al (2022) Islamic financial literacy Dinc et al (2023), Yeni et al (2023), Majid and Nugraha (2022), Abbas et al (2022), Alharbi et al (2021) and Muslihun (2023) Religiosity Shah et al (2023), Alharbi et al (2021), Samad et al (2022), Alzadjal et al (2021), Abror et al (2019), Mehboob Shaikh and Amin (2023), Wijaya et al (2023), Tegambwage and Kasoga (2023) and Hoque et al (2022) Consumer conformity Rahim et al (2023), Klabi and Binzafrah (2023), Colliander et al (2023), Alharbi et al (2021), Muslihun (2023) and Abdul-Jabbar and Bin-Nashwan (2022) Islamic branding Al-Awlaqi and Aamer (2022), Alharbi et al (2021), Dinc et al (2023), Faiza (2023), Kasri et al (2023), Shahbaz et al (2022), Ahmed et al (2022), Singkheeprapha et al (2022), Sukhabot and Jumani (2023), Hatta et al (2022), Aji and Muslichah (2022) and Junaidi et al (2022) Behavioural intention (continuous intention) Yeni et al (2023), Aslam et al (2022), Samad et al (2022), Shah et al (2023), Wijaya et al (2023), Baber and Billah (2022) and Hoque et al (2022)…”

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confidence: 99%

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A systematic review of customer Sharia compliance behaviour in Islamic banks: determinants and behavioural intention

Andespa,

Yeni,

Fernando

et al. 2023

JIMA

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Purpose This study aims to investigate what past scholars have learned about Muslim consumer compliance behaviour in Islamic banks and identify what future research is needed. In addition, it also explores the relationship model between the previously studied determining factors and the customer’s Sharia compliance behaviour. Design/methodology/approach This study used a bibliometric–systematic literature review analysis using the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) technique by reviewing the articles published from 2013 to 2023. The PRISMA procedures involved several stages, including identification, screening, eligibility, analysis and conclusion based on the findings. Findings The results found that customer Sharia compliance behaviour determinants in Islamic banks are attitude, subjective norms, perceived behavioural control, Islamic financial literacy, religiosity, consumer conformity, Islamic branding and behavioural intention. Interestingly, the results indicated that such factors as consumer conformity, Islamic branding and sustainable intentions are less discussed. Practical implications Decision-makers in Islamic banks must use digital technology to offer better service and make operations more reachable for customers to access information, complete transactions and manage their accounts by Sharia principles. Therefore, the bank needs to continually produce innovative products and services so that customers have a greater variety of options to suit their Sharia-compliant financial needs. Theoretically, this study has contributed by finding the main critical domains influencing customers’ Sharia compliance behaviour, such as attitudes, subjective norms, perceptions of behavioural control, knowledge of Islamic finance, religiosity, consumer conformity, Islamic branding and behavioural intentions. Then, it makes a theoretical contribution by establishing a model that explains how customers make decisions based on Sharia-related factors in the context of their purchases. Originality/value Past studies focused on the Sharia compliance behaviour in paying Zakat for takaful customers. Therefore, this study provides critical factors of Sharia compliance behaviour on conformity, Islamic branding and sustainable intention regarding unexplored consensus on the determinants and outcomes of customer Sharia compliance behaviour of Islamic banking.

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Section: Results and Analysismentioning

confidence: 99%

mentioning

confidence: 99%

A systematic review of customer Sharia compliance behaviour in Islamic banks: determinants and behavioural intention

Andespa,

Yeni,

Fernando

et al. 2023

JIMA

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“…In the low-convenience non-food category, halal-labeled brand gains positive ATT among consumers due to religious reason (Rizkitysha and Hananto, 2022). The positive ATT toward halal food strengthens the consumer's awareness and turns it into purchasing behavior (Pratama et al, 2023):…”

Section: Theory Of Planned Behavior and Buying Intentionmentioning

confidence: 99%

“…This growth has encouraged companies worldwide to build strong halal product portfolios supported by integrative supply chains and distribution networks (Mabkhot, 2023;Fernando et al, 2022). Reciprocally, the growing consumer awareness of halal consumption encourages sellers to allocate more halal brands among their product selections (Pratama et al, 2023). The higher penetration, such as into the traditional neighborhood market, brings halal products closer to customers.…”

Section: Theory Of Planned Behavior and Buying Intentionmentioning

confidence: 99%

“…From the producers' viewpoint, the demand requires a solid halal supply chain and distribution network; thus, Muslims can conveniently purchase genuinely halal food within their neighborhoods (Fernando et al, 2022). Likewise, retailers strive to sell a wider selection of halal-labeled brands to capture more Muslim consumers (Pratama et al, 2023). As a result, Muslim consumers are more demanding for the official halal label before purchasing as their PBC increases:…”

Section: Small Medium Enterprises Segmentmentioning

confidence: 99%

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Do consumers need halal label? Evidence from small and medium enterprises segment in a major Muslim environment

Silalahi

2023

JIMA

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Purpose This present study aims to investigate the mediating effect of halal label perceived importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food products in a Muslim-majority environment by involving attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC) as the antecedents. Design/methodology/approach A self-administered survey was conducted with 437 Muslim respondents who shop at an SME shopping center. Subsequently, the structural equation modeling technique was used to test the hypotheses. Findings The findings showed that ATT and PBC significantly influence the BI of halal-labeled food products. On the other hand, HPI partially mediates the relationship between ATT, PBC and BI. Practical implications The results provided insights that SME actors will be benefited from selling halal-labeled products as the label amplifies Muslim consumers’ BI. Moreover, the government must intensify the halal campaign to strengthen public awareness and social pressure on purchasing halal-labeled brands. Social implications As SMEs are the major contributor to the national economy, this sector’s business growth will benefit the Indonesian people. Moreover, as the most Muslim-populated country, halal product development will contribute significantly to the whole national economy. Originality/value This study provides empirical evidence on the halal labeling mediation role in the relationship between consumer motivation and halal buying intention in a major Muslim setting.

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The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention

Baltaci,

Durmaz,

Baltaci

2024

Brain and Behavior

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IntroductionThis study investigates the determinants impacting consumer purchasing behavior.MethodsUtilizing multidimensional planned behavior theory alongside measures of brand awareness and green brand awareness, this study examines the mediating role of multidimensional planned behavior theory. Empirical data were gathered through a survey conducted among Generation Z university students, yielding 638 responses. Analysis was performed on 590 valid responses.ResultsFindings indicate that green marketing initiatives and green brand awareness positively influence consumers’ purchase intentions. Subdimensions of the theory of planned behavior (TPB), namely, attitude, subjective norms, and perceived behavioral control, serve to strengthen these relationships and mediate the interaction process.ConclusionThis study contributes novel insights to the burgeoning field of green marketing literature, offering a structural model for firms and policymakers. It suggests that companies can effectively engage in informal consumer education through green marketing efforts, thereby influencing consumers’ purchasing decisions via planned behavior. Moreover, such activities foster an increase in consumers’ green brand awareness, providing companies with an opportunity to promote conscious consumer behavior. The study's utilization of the TPB is both timely and original, particularly in its alignment with the United Nations 2030 Sustainable Development Goals.

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The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude

Cited by 25 publications

References 51 publications

A systematic review of customer Sharia compliance behaviour in Islamic banks: determinants and behavioural intention

A systematic review of customer Sharia compliance behaviour in Islamic banks: determinants and behavioural intention

Do consumers need halal label? Evidence from small and medium enterprises segment in a major Muslim environment

The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention

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