The Effect of Health and Religious Beliefs on Consumer Consciousness of Using Halal Cosmetics

Hasibuan, Sri Wahyuni; Nasution, Yasir; Siregar, Safaruddin

doi:10.33258/birci.v2i3.413

Cited by 10 publications

(6 citation statements)

References 1 publication

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“…In addition to health factors, religious beliefs are an essential factor that encourages consumers to use cosmetics (Hasibuan et al, 2019). Shari'a-compliant provisions are the primary basis for every Muslim.…”

Section: Religious Beliefsmentioning

confidence: 99%

The Impact of Religious Beliefs on Halal Skincare Brand Loyalty in Central Java Indonesia: The Mediating Role of Brand Love

Qurniawati

Sakinah²,

Nurohman³

2023

JESTT

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People's lifestyle changes after the Covid-19 pandemic has penetrated, increasing awareness of the importance of skin health and beauty care. Many studies have examined the relationship between brand love as a mediating variable on consumer loyalty. However, there is still little research on the context of halal brands, where many make them different from conventional brands because of restrictions in Islam. This study examines and explains the role of brand love in mediating religious beliefs on the loyalty of halal-labelled skincare brands. The number of samples in this study was 157 respondents who were Muslim consumers who use halal skincare using a purposive sampling method. The analysis technique used is Path Analysis using SmartPLS version 3. The results show that religious beliefs have a positive and significant effect on brand love and brand loyalty; besides that brand love is proven to be able to mediate the relationship between brand experience and brand loyalty. Halal skincare producers need to manage their consumer loyalty so that new consumers will be interested in buying. Keywords: religious beliefs, brand love, brand loyalty, halal skincare ABSTRAK Perubahan gaya hidup masyarakat setelah pandemi Covid-19 merambah, meningkatkan kesadaran akan pentingnya perawatan kesehatan dan kecantikan kulit. Banyak penelitian yang meneliti hubungan antara brand love sebagai variabel mediasi terhadap loyalitas konsumen. Namun masih sedikit penelitian tentang konteks merek halal, dimana banyak yang membedakannya dengan merek konvensional karena adanya pantangan dalam Islam. Penelitian ini bertujuan untuk menguji dan menjelaskan peran brand love dalam memediasi pengaruh keyakinan agama terhadap loyalitas merek skincare berlabel halal. Jumlah sampel dalam penelitian ini adalah 157 responden yang merupakan konsumen muslim yang menggunakan skincare halal dengan menggunakan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SmartPLS versi 3. Hasil penelitian menunjukkan bahwa religious belief berpengaruh positif dan signifikan terhadap brand love dan brand loyalty; selain itu brand love terbukti mampu memediasi hubungan antara brand experience dan brand loyalty. Produsen halal skincare perlu mengelola loyalitas konsumennya agar konsumen baru tertarik untuk membeli. Kata Kunci: keyakinan agama, brand love, loyalitas merek, skincare halal

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Section: Religious Beliefsmentioning

confidence: 99%

The Impact of Religious Beliefs on Halal Skincare Brand Loyalty in Central Java Indonesia: The Mediating Role of Brand Love

Qurniawati

Sakinah²,

Nurohman³

2023

JESTT

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“…In addition, religiosity is also one of the main factors that encourage consumers to consume a product, one of which is cosmetics. Knowledge of belief or religiosity is the best guide to choosing and knowing which cosmetics are safe to use (Hasibuan et al, 2019). Therefore, the behavior of Muslim consumers is closely related to the paradoxical principle of halal and haram goods and services that they will consume (Damayanti et al, 2017).…”

Section: Religiositymentioning

confidence: 99%

Halal Cosmetics In The Eyes Of Millennial Muslims: Factor Analysis Of Halal Labels And Celebrity Endorsers

Juliana

Azzahra²,

Rosida³

et al. 2022

JEBIS

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This research aims to show the effect of the value of the halal label and celebrity endorser on purchasing decisions for halal cosmetic products with religiosity as a moderating variable. The method uses descriptive quantitative by analyzing the responses to questionnaires distributed to 228 respondents in Indonesia. Based on previous research, four hypotheses were built, and the collected data were processed using a path analysis tool through the Smart PLS 3.3.3 application. The results showed that the halal label variable and celebrity endorser significantly affected purchasing decisions for halal cosmetic products, with religiosity as a moderating variable. Meanwhile, the religiosity variable does not moderate the effect of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. This finding confirms that religiosity has not sufficiently strengthened the influence of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. In order to increase knowledge of Muslim halal in purchasing decisions for halal cosmetic products, the role of halal guarantee institutions and cosmetic manufacturers is needed in optimizing halal certification both from the content and production process. Business actors must increase awareness of the halalness of a product that can convince and encourage Muslim consumers, especially the millennial generation, to make decisions to purchase halal cosmetic products in Indonesia. This study is the first to examine the halal label and celebrity endorser on the decision to purchase halal cosmetic products with religiosity as a moderating variable and reveal its strength and weakness.

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“…Since the beginning of human civilization, food and pharmaceutical products such as medicines, cosmetics, and personal care products have become basic human needs (Hasibuan et al, 2019). In the context of Islam, food and pharmaceutical products are not only basic needs that can be used to provide satisfaction.…”

Section: Introductionmentioning

confidence: 99%

Determinant of Intention to Purchase Halal Cosmetics: A Millennial and Z Generation Perspective

Nurcahyono

Hanifah

2023

IJIBE

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In recent years, the halal industry has become a trend, this is because the Indonesian people have begun to apply halal culture as a lifestyle. This article aims to determine the factors influencing the purchase intention of halal cosmetics among millennials and generation Z. The author uses the theory of planned behavior to identify factors that encourage a person's intention to buy halal cosmetics among millennials and generation Z. The variables or predictors are attitudes, halal awareness, subjective norms, knowledge, halal labels, buying behavior, brand image, psychological risk, social media, and religiosity. This study has advantages compared to others because it uses a psychological approach in the form of buying and risk behavior and uses the effects of social media. The data was obtained through a survey conducted by the millennial generation and generation Z, who live in the city of Semarang. The sampling method used was non-probability with a purposive sampling technique. The data analysis of this research used Structural Equation Modeling (SEM) � Partial Least Square (PLS) with WarpPLS application. Testing is done using the measurement, goodness of fit, and structural models. The results showed that the factors influencing the purchase of halal cosmetics are attitudes, subjective norms, knowledge, halal labels, buying behavior, brand image, psychological risk, and religiosity. However, the halal awareness variable, social media, is not a determinant of someone buying halal cosmetics. The results show that the halal awareness of research respondents is still low because they have not fully paid attention to the halal aspect. Currently, social media provides too much information, making it difficult to distinguish whether it is credible or not, so respondents choose other alternatives.

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The Effect of Health and Religious Beliefs on Consumer Consciousness of Using Halal Cosmetics

Cited by 10 publications

References 1 publication

The Impact of Religious Beliefs on Halal Skincare Brand Loyalty in Central Java Indonesia: The Mediating Role of Brand Love

The Impact of Religious Beliefs on Halal Skincare Brand Loyalty in Central Java Indonesia: The Mediating Role of Brand Love

Halal Cosmetics In The Eyes Of Millennial Muslims: Factor Analysis Of Halal Labels And Celebrity Endorsers

Determinant of Intention to Purchase Halal Cosmetics: A Millennial and Z Generation Perspective

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