The Effect of Lifestyle on the Demand for Alternative Tourism

Pektaş, Fatih

doi:10.17130/ijmeb.2018137581

Cited by 8 publications

(4 citation statements)

References 1 publication

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“…This study identifies and fills this research gap, proposing a benefit segmentation approach to the Mediterranean marinas' cus- tions. Finally, our benefit segmentation approach may be combined with a lifestyle segmentation approach (Gonzalez & Bello, 2002;Gross, 2016;Pektaş, 2018). Individuals adopt given behavior patterns representative of their lifestyle or a person's pattern of living (Kotler & Keller, 2016); segmentation exercises are therefore performed using operational declinations of the lifestyle concept, such as activities, interests and opinions (Gonzalez & Bello, 2002).…”

Section: Discussionmentioning

confidence: 99%

Benefit segmentation of pleasure boaters in Mediterranean marinas: A proposal

Benevolo

Spinelli

2020

Journal of Tourism Research

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Marinas provide shelter and services for vessels and boaters. This study aims to identify market segments among marinas' customers, using a benefit segmentation approach, where the importance that pleasure boaters pay to services and features of marinas is a proxy of the benefits sought. Data from 228 boaters was collected through an online questionnaire; a PCA and cluster analysis were performed, returning four well‐distinguished segments. The benefits sought by boaters shift from tourist and people‐related services to technical and boat‐centered services. Such a wide range of expectations can interest marina managers and may guide them in designing appropriate marketing strategies.

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Section: Discussionmentioning

confidence: 99%

Benefit segmentation of pleasure boaters in Mediterranean marinas: A proposal

Benevolo

Spinelli

2020

Journal of Tourism Research

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“…Alternatif turizm kavramı, kitle turizmi dışındaki her türlü turistik faaliyeti kapsamaktadır. Oluşturduğu sorunlar nedeniyle kitle turizmine yönelik eleştiriler artmış, bu nedenle doğal, sosyal ve toplumsal değerlerin sürdürülebilirliğini sağlamak için alternatif turizm bir umut olarak görülmüştür (Pektaş, 2018).…”

Section: Alternatif Turizmunclassified

Sürdürülebilir Kalkınma Hedefleri Bağlamında Turizm Uygulamalarının Değerlendirilmesi

Bellikli,

Yalın

2023

Turizm Alanında Çok Yönlü Araştırmalar II

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Birleşmiş Milletler Genel Kurulu tarafından belirlenen 2030 Gündemi kapsamında yer alan sürdürülebilir kalkınma hedeflerine ulaşmada, belirlenen sürenin yaklaşması ve konunun önemi nedeniyle uluslararası kuruluşların ve ülkelerin gösterdiği hassasiyet artarak devam etmektedir. Turizm ise dünya çapında sadece ekonomik değil, sosyal ve çevresel olarak da önemli etkiye sahip bir sektördür. Bu bağlamda sürdürülebilir kalkınma hedeflerine ulaşmada turizm büyük bir potansiyele sahiptir. Sadece uluslararası örgütlerin konu hakkındaki faaliyetleri yeterli olmayıp; devletlerin, kamu kurum ve kuruluşlarının, sivil toplum kuruluşlarının, turizm birliklerinin ve turizm işletmelerinin katılımı önem arz etmektedir.

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“…As an instrument to verify consumers' values, we have chosen to employ the Values, Attitudes and Lifestyles Scale (VALS) due to its previous successful application in the studies of (1) Fraj and Martinez (2006) on ecological consumer behavior; (2) Bradford et al (2018) on women's purchasing behavior (our target consumer) and (3) Pektaş (2018) research on consumption in alternative tourism locations.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer values in the Brazilian market for ethical cosmetics

Graciano

Gularte

Lermen

et al. 2021

IJRDM

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PurposeThe purpose of this paper is to identify the personal values of consumers of ethical cosmetics in Brazil, using the resulting personality types to segment consumers for the development of strategies by Brazilian retailers and international players.Design/methodology/approachThis study administered the psychometric Values and Lifestyles Scale (VALS) via an online survey with 302 consumers of ethical cosmetics. First, exploratory factorial analysis was employed to identify the behavior of VALS' factors within the sample. Second, cluster analysis was performed using hierarchical clustering technique in order to link demographic variables and VALS' types to form specific consumer profiles.FindingsThe study found eight VALS types in the sample respondents but with a different configuration than the original factors. They were named, respectively, “Avant-garde”, “Oriented to fashion”, “Artisans”, “Committed to morality and religion”, “Leader of a group”, “Theoretical”, “Ingenious” and “Conservative”. Results indicated a demographically homogeneous sample with personality profiles mostly placed among VALS' original factors “Experiencer”, “Thinker” and “Innovator”.Research limitations/implicationsResults may vary within other cultural contexts and different means of investigation suggesting future research opportunities.Practical implicationsEthical demands concerning health and environmental preservation are no longer neglectable. The study of consumers' personal values can contribute to formulate suitable retail strategies for expected demands of consumers in the ethical cosmetics segment.Originality/valueThese findings are expected to provide resources for decision-makers, academics, practitioners and marketers concerning several points of sensitivity in their relationship with ethical consumers.

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The Effect of Lifestyle on the Demand for Alternative Tourism

Cited by 8 publications

References 1 publication

Benefit segmentation of pleasure boaters in Mediterranean marinas: A proposal

Benefit segmentation of pleasure boaters in Mediterranean marinas: A proposal

Sürdürülebilir Kalkınma Hedefleri Bağlamında Turizm Uygulamalarının Değerlendirilmesi

Consumer values in the Brazilian market for ethical cosmetics

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