The Effect of Location on the Marketing of Sustainable Community-Based Tourism Destinations in the Pela Tourism Village

Abstract

Research with the title influenced location on the marketing Destinations Tourism Community-Based Sustainable In Tourism Village Pela District of Kota Bangun Kutai regency is expected to be used by the people who are in the territory of tourism Tourism Village Pela know how big the location factors influencing the existence of their villages and how is their competitiveness as a sustainable tourism village in East Kalimantan. With the results of this research, the community is expected to play a role, especially in marketing the existence of the tourist village so that it will develop and become more famous for the next generation to participate in enjoying the results from generation to generation as well as maintaining local traditions on an ongoing basis, especially in the strength of Human Resources, maintaining local and sustainable wisdom. Community involvement, it will increase the role and standard of living of the community through recognition and the social status of the surrounding community will be raised. In this study, the authors use research methods by taking samples from all walks of life, especially the productive actors involved in the Village Party, Tourism Awareness Groups and local community leaders, face-to-face activities, direct visits to locations that are considered as examples of significant developments in the field of tourism. positive influence on society. From the results of research conducted that the distance from the location of the tourist village which is quite far from the city center does not discourage tourists from visiting the tourist village of Pela, even those who have visited want to visit again at another time.

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