The effect of online fan community attributes on the loyalty and cooperation of fan community members: The moderating role of connect hours

Kim, Min-Seong; Kim, Hyung-Min

doi:10.1016/j.chb.2016.11.031

Cited by 66 publications

(74 citation statements)

References 64 publications

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“…The higher the interactivity, the more effective the communication [20,33]. Person-to-person interaction is also called interpersonal or social interaction [10,34,35]. In an online community, a high level of interpersonal interaction creates a harmonious atmosphere of active communication and mutual aid [10,36].…”

Section: User Participation In Online Communitiesmentioning

confidence: 99%

“…In an online community, a high level of interpersonal interaction creates a harmonious atmosphere of active communication and mutual aid [10,36]. Individuals not only interact with others to exchange opinions or information on specific issues but also to share values and establish relationships with other members of the community [4,34,35]. Effective interactions can lead to community commitment, which in turn, affects users' behavioral intention and loyalty [11,20].…”

Section: User Participation In Online Communitiesmentioning

confidence: 99%

“…On the contrary, the user's interaction in a community is believed to be fundamental in building social cohesiveness, shared value, and expectations of collaborative interpersonal relationships, which in turn increase users' attachment to the community [17]. Compared to simple knowledge sharing, interpersonal interactions reflect not only the initiative and enthusiasm of the users for seeking information but also the two-way communication among the community users, which is more effective in the construction of harmonious community relations and in the strengthening of users' community identification and loyalty [10,35]. Though most community interaction studies have focused on its considerable role in shaping users' long-term participation behavior, some researchers have also shed light on the determinant of user interactions.…”

Section: User Participation In Online Communitiesmentioning

confidence: 99%

“…In other words, the OHC also serves as social media network for patients to exchange various knowledge and social support. All types of social interactions occurring in the online community can influence user-perceived learning benefits, group identification, relationships with others, wellbeing and community attachment [10,17,20,35]. Thus, the following hypotheses are proposed: Affective value relates to personal satisfaction, personal growth, and a sense of joy and pleasure [52].…”

Section: Users' Interaction and Value Co-creationmentioning

confidence: 99%

“…Customers' perceived value is related significantly to their loyalty [24]. In the online community context, users' perceived value has a positive effect on users' commitment, contribution intention, and cooperation with others and the community [20,21,35,38]. Users who obtained informational, network, and emotional support can enhance their community identification and willingness to offer support to others in the future [39].…”

Section: Theoretical Implicationsmentioning

confidence: 99%

See 4 more Smart Citations

Perceived Community Support, Users’ Interactions, and Value Co-Creation in Online Health Community: The Moderating Effect of Social Exclusion

Liu

Fan

et al. 2019

IJERPH

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Online health communities (OHCs) face the same problem as other social media platforms in terms of decreasing activity and user attrition. Drawing upon organizational support theory, this study explores how perceived community support affects user interactions and value co-creation which in turn influence their continuous participation. OHCs act as both health knowledge-sharing platforms and important social media for patients, and thus, interpersonal interactions in OHCs are categorized into health-related and general topic interactions. Considering the identity of patients, this study also examines the moderating effect of user-perceived social exclusion on the relationship between community support and user interaction. A total of 292 valid samples from a diabetic patient community in China were used to examine the proposed hypotheses through structural equation modeling. The results show that: (1) Community support has a positive effect on health topic and general topic interactions; (2) both types of interactions have significant positive effects on users’ perceived functional and social values, while general topic interaction is also related positively to users’ perceived affective value; (3) perceived functional value can result directly in continuous participation, while perceived social value contributes indirectly to continuous participation intention through perceived affective value; and (4) users perceived higher social exclusion are more influenced by community support to participate in health topic interactions than those who perceived lower social exclusion, while no significant difference in general topic interactions between two groups. The results of this study can provide implications for both researchers and practitioners.

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Section: User Participation In Online Communitiesmentioning

confidence: 99%

Section: User Participation In Online Communitiesmentioning

confidence: 99%

Section: User Participation In Online Communitiesmentioning

confidence: 99%

Section: Users' Interaction and Value Co-creationmentioning

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 99%

See 3 more Smart Citations

Perceived Community Support, Users’ Interactions, and Value Co-Creation in Online Health Community: The Moderating Effect of Social Exclusion

Liu

Fan

et al. 2019

IJERPH

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Exploring the “like” in the psychological interaction of users on fan community: A netnography analysis

Wang

2019

Journal Community Psychology

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Little is known about the psychology behind fans joining fan community pages in a blog context; the factors driving them to like, share, and comment on posts on fan community pages; or the manner in which fans experience and interact with such pages. These topics were not given sufficient explanation in past research. This study aimed to explore the special situations and unique online experiences that fans community experience in a blog context. A netnography analysis was conducted through online interviews and field observations. Three phases of contextual experiences were determined, including observing and collecting data online, active participation, and emergent design. The contribution of this study is its establishment of the fan community experience model, which is a substantive theory, and its suggestion of nine propositions that can provide insights into fan community page interaction and experience models.

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The role of cyberbullying victimization in the relationship between adult BTS fans' psychological sense of community and wellbeing

Laffan

Stenson

Flood

2022

Journal Community Psychology

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Adult fans of K‐Pop band BTS are part of a diverse and global fandom that has an evident psychological sense of community associated with psychosocial benefits such as increases in wellbeing. This study aimed to investigate if cyberbullying victimization plays an influential role in the relationship of BTS fans' psychological sense of community and wellbeing using an online co‐designed survey administered to 183 participants. There was a significant positive relationship found between psychological sense of community and wellbeing. The results of a moderation analysis were interpreted as cyberbullying victimization not having an influential role in this positive relationship, despite cyberbullying typically having detrimental effects on interpersonal relationships and communities generally. It was concluded that BTS fans' psychological sense of community may be buffering against the adverse consequences of cyberbullying victimization and/or competent anti‐cyberbullying and online safety practices are being carried out in online BTS fan communities. Implications for anti‐cyberbullying researchers and cyberbullying prevention efforts are also discussed.

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The effect of online fan community attributes on the loyalty and cooperation of fan community members: The moderating role of connect hours

Cited by 66 publications

References 64 publications

Perceived Community Support, Users’ Interactions, and Value Co-Creation in Online Health Community: The Moderating Effect of Social Exclusion

Perceived Community Support, Users’ Interactions, and Value Co-Creation in Online Health Community: The Moderating Effect of Social Exclusion

Exploring the “like” in the psychological interaction of users on fan community: A netnography analysis

The role of cyberbullying victimization in the relationship between adult BTS fans' psychological sense of community and wellbeing

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