The Effect of Packaging Design on the Improvement of MSME Brand Value Using the Pre-test and Post-tests Methods

Erlyana, Yana; Nadya,

doi:10.2991/assehr.k.201202.086

Cited by 5 publications

(4 citation statements)

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“…15 Actually, innovative and creative product packaging can increase MSME's profit. 16 Based on the results of previous research, industry practitioners, especially MSMEs need to consider the increase of brand value through packaging design. The comparison between the analysis results from the first test (pre-test), where the products were using ordinary plastic packaging without being visually designed, and the analysis results from the second test (post-test) where the same products were given a well-designed packaging with aesthetics and functionality values, shows significantly different results in terms of value.…”

Section: Discussionmentioning

confidence: 99%

Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung

et al. 2021

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Digital media can support Micro, Small, and Medium Enterprise (MSME) businesses to increase brand awareness of their products, so they can gain competitive advantages and reach a broader market. Unfortunately, not all MSME businesses have the capabilities to utilize digital media to support their businesses. The MSMEs in Buah Batu district face problems that can not be resolved by conventional marketing methods, such as lack of brand awareness and drop in sales which results in the decrease of their revenues and profits. This Community Service aims to improve the MSME's knowledge and skills on creative digital marketing strategy and their understanding of the marketplace so they can create online stores for their businesses. Online stores make it feasible for those MSMEs to broaden their market reach. For the problems related to the IT area, the team will provide network training. The method applied was the service-learning approach. The results of this community service are that the MSMEs in Buah Batu District are capable to create their online shops, promote their products through the marketplace and social media and finally increase their revenues. The output of these community service activities is the design of MSME product packaging and website.

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Section: Discussionmentioning

confidence: 99%

Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung

et al. 2021

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“…Pada tahap akhir dilakukan evaluasi akhir dengan pemilik jenama secara langsung dan hasil dari wawancara akhir yang dilakukan pemilik jenama sangat menyukai kemasan yang baru dan lebih mewakili produk yang sedang dikembangkannya. Kemudian evaluasi juga dilakukan langsung oleh tenaga ahli dan kemasan dinilai memiliki aspek fungsional yang baik yaitu dalam melindungi produk serta kemasan juga dinilai memberikan nilai lebih terhadap produk yang dilindungi dan tentunya secara aspek estetika dinilai lebih baik dari kemasan sebelumnya, hal ini juga sesuai dengan penelitian akan kemasan yang menyebutkan bahwa pemberian kemasan yang tepat dapat menambah value dari produk yang dikemasnya (Erlyana & Nadya, 2020). Sehingga produk dapat dijual dengan harga yang lebih baik serta dapat mewakili daerah desa Carangsari.…”

Section: Gambar 8 Mockup Kemasan [Dokumentasi Penulis 2023] Tahap Testunclassified

Pengabdian Kepada Masyarakat Dalam Program Bedakan; Redesain Identitas Jenama Dan Kemasan Produk Kopi Srikandi

Erlyana

Jeremy

2023

JPK

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<p><em>One of the world's most agricultural products is coffee. Apart from being the largest coffee producer in the world, Indonesia also offers a variety of coffee thanks to its soil fertility. Considering the problems above, this activity aims to redesign Srikandi's coffee from Carangsari village through graphic design. One of the Balinese Robusta coffee producers owned by Mrs. Ni Ketut Wakul who has been operating in Carangsari Village since 1990. In implementing this community service, the design thinking method is used in five steps, namely: empathize, define, ideate, prototype, and test stages. The design process, according to the design thinking method is considered very good in identity development and package redesign because in it brand owners can participate in project development so that the designs developed not only have a fair value but also have a fair value. . emotional connection with the trademark owner. This activity has good consequences for brand owners, where brand owners can add value to their products in the future with a new identity and packaging.</em></p>

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“…Then finally make a purchase on an alternative that is most preferred or the process that consumers go through to buy a good or service based on various considerations (Sutrisno &;Haryani, 2017). Consumer buying interest is consumer behavior where consumers have the desire to choose 12 and consume a product with a different brand, then make a choice they like by paying money or by sacrifice (Erlyana, 2019).…”

Section: Literature Review Consumer Buying Interestmentioning

confidence: 99%

The Effect of Product Innovation and Product Variations on Consumer Buying Interest

Jungang

2023

SIJDB

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This study discusses the effect of product innovation and product variations on buying interest. The purpose of writing this article is to determine the influence of product innovation and product variations on consumer buying interest, within the scope of marketing management science. The method of writing articles is quantitative descriptive. The population in this study amounted to 147 people with a research sample of 50 respondents. The sampling technique used is accidental sampling. The tests carried out are t-tests, f-tests and determination coefficient tests. The results of this study include: 1) Product innovation affects consumer buying interest partially; 2) Product variations affect consumer buying interest partially; and 3) Product innovation and product variation affect consumer buying interest simultaneously. Apart from these 2 exogenous variables that affect endogenous variables of consumer buying interest, there are still other factors including price, product quality and service quality.

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The Effect of Packaging Design on the Improvement of MSME Brand Value Using the Pre-test and Post-tests Methods

Cited by 5 publications

References 0 publications

Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung

Creative Digital Marketing and Advanced Internetworking Assistance Programs for Micro, Small and Medium Enterprises in Buah Batu District Bandung

Pengabdian Kepada Masyarakat Dalam Program Bedakan; Redesain Identitas Jenama Dan Kemasan Produk Kopi Srikandi

The Effect of Product Innovation and Product Variations on Consumer Buying Interest

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