The Effect of Perceived Price and Service Quality on Consumer Satisfaction of Healthy Baby Food Counters

Setiadi, Roby; Setyowati, Retno; Iskandar, Khalid; Syaifulloh, Muhammad; Abadiyah, Asriyatun; Yulianto, Andi; Ikhwan, None Syariefful

doi:10.13189/fst.2022.100201

Cited by 3 publications

(4 citation statements)

References 19 publications

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“…Based on the results of partial testing (t-test) give the result tcount 7,310 > ttable 1,984 with significant level of 0,000 < 0,05, it showed that perceived price (X2) can increase customer satisfaction of Mie Endess, so it has a positive and significant effect on customer satisfaction (Y). The results of this study are supported by Setiadi et al (2022) who said that perceived price has a significant effect on customer satisfaction. Based on the test results, the perceived price variable significantly affects customer satisfaction, so the hypothesis is accepted.…”

Section: The Effect Of Perceived Price On Customer Satisfactionsupporting

confidence: 79%

The Effect of Product Quality and Perceived Price on Customer Satisfaction of Mie Endess in Kamal District

Hasanah,

Chrismardani

2024

JBM

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This study aimed to determine the effect of product quality and perceived price on customer satisfaction of Mie Endess, in Kamal District of University of Trunojoyo Madura students, both partially and simultaneously. The sample in this study was 100 students from the University of Trunojoyo Madura. The research was quantitatively based, with data analysis methods used as multiple linear regression tests. The results of the hypothesis test show that the product quality variable (X1) has a significant effect on the customer satisfaction variable (Y), and the perceived price variable (X2) has a significant effect on the customer satisfaction variable (Y). Simultaneously, customer product quality (X1) and perceived price (X2) have a significant effect on the customer satisfaction variable (Y) with a coefficient of determination (Adjusted R2) of 0.766. It means that 76,6% of customer satisfaction (Y) can be explained by product quality and perceived price. Then, the remaining 23,4% is explained or influenced by other causes (variables) that are not included in this study. Keywords: Product quality, perceived price, satisfaction Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan persepsi harga terhadap kepuasan pelanggan Mie Endess di Kecamatan Kamal dengan studi pada mahasiswa Universitas Trunojoyo Madura, baik secara parsial maupun simultan. Jumlah sampel dalam penelitian ini adalah 100 orang mahasiswa Universitas Trunojoyo Madura. Penelitian dilakukan dengan pendekatan kuantitatif, dengan metode analisis yang digunakan adalah uji regresi linier berganda. Dimana hasil uji hipotesis menunjukkan bahwa variabel kualitas produk (X1) berpengaruh positif dan signifikan terhadap variabel kepuasan pelanggan (Y) dan variabel persepsi harga (X2) berpengaruh secara positif dan signifikan terhadap variabel kepuasan pelanggan (Y), sedangkan secara simultan kualitas produk (X1) dan persepsi harga (X2) berpengaruh secara positif dan signifikan terhadap variabel kepuasan pelanggan (Y) dengan nilai koefisien determinasi (Adjusted R2) sebesar 0,766. yang berarti bahwa 76,6% kepuasan pelanggan (Y) dapat dijelaskan oleh variabel-variabel independen dalam penelitian ini, yaitu kualitas produk dan persepsi harga. Kemudian sisanya sebesar 23,4% dijelaskan atau dipengaruhi oleh sebab (variabel) lain yang tidak termasuk dalam penelitian ini. Kata Kunci : Kualitas produk, persepsi harga, kepuasan

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Section: The Effect Of Perceived Price On Customer Satisfactionsupporting

confidence: 79%

The Effect of Product Quality and Perceived Price on Customer Satisfaction of Mie Endess in Kamal District

Hasanah,

Chrismardani

2024

JBM

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“…Another research explain that good service quality will result in customer trust, and when this improve, customer will feel pleasant, thus, increasing their satisfaction (Ginny et al, 2022). Align with this, it explain that improving service quality will also lead to customer satisfaction, and cost control, which resulted in direct contribution profit (Setiadi et al, 2022).…”

Section: B Discussionmentioning

confidence: 89%

The Effect of Service Quality in Enhancing Consumer Satisfaction

Djunaid

2023

JURNAL PENELITIAN ILMU MANAJEMEN

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Service quality is an important factor that could influence many aspects that lead to customer satisfaction, indicators included in service quality such as reliability, responsiveness, and empathy, have strong connection toward its player, which is the human resources. These make the service quality success depends on the quality of human resources. The purpose of this paper is to explore how service quality contributes toward customer satisfaction, and how it enhances customer satisfaction. The result of this paper indicates that service quality have positive and significant influence toward customer satisfaction, the real life scenario explain that the better the service customer received, the more satisfy they are, the explanation for this located in the definition of customer satisfaction, satisfaction indicates the gap between the expectation and they service they received, therefore from this point, it explain that the better the service, the higher the customer satisfaction. In order to achieve this, company must have good selection model in the recruitment process, recalling that, service quality determined by the quality of human resources.

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“…Pelayanan adalah suatu kegiatan yang tampak oleh pelanggan yaitu bagaimana cara produsen menarik perhatian pelanggan atau bagaimana cara produsen melayani pelanggannya (Setiadi et al 2022). Kualitas pelayanan merupakan sebuah tindakan untuk menghormati dengan memberikan pelayanan yang baik kepada para pelanggan.…”

Section: Literature Reviewunclassified

“…Kualitas pelayanan merupakan sebuah tindakan untuk menghormati dengan memberikan pelayanan yang baik kepada para pelanggan. Kualitas pelayanan juga memiliki dampak positif dan signifikan berpengaruh terhadap kepuasan konsumen (Setiadi et al 2022). Hal ini dilakukan selain untuk menarik minat pelanggan, namun juga dapat meningkatkan dan mengembangkan nilai-nilai dari tempat usaha.…”

Section: Literature Reviewunclassified

Analisis Pengaruh Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Mie Ayam Arjuna Di Randudongkal Pemalang

Tata Aulia Rahma,

Khalid Iskandar,

Muhammad Syaifulloh

2023

makreju

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This study was set behind a decrease in the sales of arjuna chicken noodles during 2020-2021. This decline in sales indicates a decrease in consumer buying decisions for arjuna chicken noodle products so that it can be formulated in this study that how consumers make decisions to buy arjuna chicken noodle amid a growing competitive phenomenon based on service quality and word of mouth. The purpose of this study was to analyze the effect of service quality and word of mouth on the purchase decision of arjuna chicken noodles. This study uses quantitative methods. Data collected using questionnaire and interview techniques. The respondents in this study were 50 people who met one of the five criteria; decision-making, purchasing, consuming chicken arjuna noodles at Randudongkal Pemalang. Three hypotheses were formulated and tested using regression analysis. Research results show that service quality does not have a significant effect on purchasing decisions, while Word Of Mouth has a significant effect on purchasing decisions. Word of mouth also had a high effect on purchasing decisions on Arjuna Chicken Mie Randudongkal Pemalang.

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The Effect of Perceived Price and Service Quality on Consumer Satisfaction of Healthy Baby Food Counters

Cited by 3 publications

References 19 publications

The Effect of Product Quality and Perceived Price on Customer Satisfaction of Mie Endess in Kamal District

The Effect of Product Quality and Perceived Price on Customer Satisfaction of Mie Endess in Kamal District

The Effect of Service Quality in Enhancing Consumer Satisfaction

Analisis Pengaruh Kualitas Pelayanan Dan Word Of Mouth Terhadap Keputusan Pembelian Mie Ayam Arjuna Di Randudongkal Pemalang

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