The Effect of Perceived Quality, Brand Image, and Price Perception on Purchase Decision

Anwar, Misbahul; Andrean, Dodi

doi:10.2991/aer.k.210121.012

Cited by 14 publications

(14 citation statements)

References 5 publications

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“…Price has a positive and significant effect on purchasing decisions. These results are in line with the results of research from (Manyu et al, 2022;Levrini & Jeffman dos Santos, 2021;Fadli et al, 2021;Nazirah & Parani, 2021;Nazirah & Parani, 2021;Mukramah, 2020;Haqiqi & Khuzaini, 2020;Anwar & Andrean, 2020;Firmanto, 2019;Wahyuni & Ginting, 2019;Amron, 2018;Novansa & Ali, 2018), shows the results that the price has a positive and significant effect on purchasing decisions.…”

Section: Resultssupporting

confidence: 88%

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influence of brand image and prices on KFC product purchase decision

Saputra

Wahab²,

Shihab³

et al. 2022

ijss

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This study is to decide the impact of brand picture and cost on buying choices for KFC items (a contextual investigation at the KFC Prabumulih City branch). The populace in this study were all customers who bought KFC items at the Prabumulih part of KFC in 2022, and the example utilized in this study was 100 respondents utilizing the purposive examining strategy. The different direct relapse examination results show that brand picture significantly affects buying choices. Cost affects buying choices. KFC Indonesia ought normal to be all the more frequently engaged with get-togethers. Furthermore, it is trusted that KFC can offer more to the general climate by being engaged with typical food dispersion to individuals out of luck. Value, it is trusted that KFC Indonesia can add variations of the Goceng menu and menus at low costs. Since KFC's piece of the pie covers varying backgrounds in light of direct examination in the field, the typical KFC purchasers are school and undergrads. Adding more Goceng menus makes purchasers more keen on purchasing KFC menus contrasted with other comparable drive-through joints.

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Section: Resultssupporting

confidence: 88%

“…Brand picture affects buying choices. These outcomes are in accordance with the consequences of exploration (Wu et al, 2022;Yulianti, 2020;Faddilah & Dwiarta, 2020;Haqiqi & Khuzaini, 2020;Anwar & Andrean, 2020;Firmanto, 2019;Amron, 2018;Foster, 2018;Novansa & Ali, 2018), shows the outcomes that brand picture affects buying choices.…”

Section: Resultssupporting

confidence: 68%

influence of brand image and prices on KFC product purchase decision

Saputra

Wahab²,

Shihab³

et al. 2022

ijss

View full text Add to dashboard Cite

show abstract

“…The result of data analysis also confirms that brand image has positive and significant effect on the consumers' decision making. This finding confirms the findings of previous studies revealing that brand image affects the decision making significantly (Amron, 2018;Anwar & Andrean, 2021;Foster, 2016;Sudaryanto et al, 2021). Brand image is a part of product equity (Godey et al, 2016;Khan et al, 2019).…”

Section: Discussionsupporting

confidence: 91%

“…Sudaryanto et al, (2021) in their study recently found that brand image affect purchasing decision positively and significantly. Similarly, Anwar & Andrean (2021) in their study found that brand image is a factor affecting the purchasing decision making significantly. This finding is in line with the findings of some previous studies stating that brand image can affect the consumers' purchasing decision (Amron, 2018;Foster, 2016).…”

Section: Brand Imagementioning

confidence: 83%

Social Media Strategy to Improve Brand Image: in the Context of Students’ Decision Making

Adiyani

Muzakki

Widodo

et al. 2022

jbti

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This study aims to examine and analyze the influence of social media on brand image and student decision-making. This study involved as many as 210 students from the health sciences and business studies program. Of the total 210 data obtained, the remaining 202 data can be used for further testing and data analysis, this is because there are a number of data that are categorized as outliers so that they must be eliminated. This study is a quantitative research category using a survey approach as a method of data collection. Then, regarding the process of testing and analyzing data, this study uses a structural equation modeling (SEM) approach with AMOS software. The findings of this study confirm that social media has a significant positive effect on brand image and decision making, besides that brand image has a positive and significant effect on student decision making. The findings of this study make a positive contribution to the development of science, especially in the field of marketing strategies through social media in improving brand image and decision making. The findings of this study are expected to make a practical contribution to increasing product competitiveness and consumer confidence.

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“…Oleh karena itu, diharapkan penelitian ini dapat memperkaya penelitian-penelitian sebelumnya sebelumnya yang lebih berfokus pada peran celebrity terhadap keputusan pembelian (Vijayakumar & Ramakrishnan 2016;Rai et al 2021). Penelitian ini juga dilakukan untuk mengembangkan penelitian sebelumnya yang hanya berfokus untuk melihat pengaruh influencer (Ambarwati et al 2019;Zak & Hasprova, 2020) dan perceived price (Anwar & Andrean, 2020;Rommy et al 2018)…”

Section: Hubungan Beauty Influencer Dengan Brand Personalityunclassified

Pengaruh Beauty Influencer dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare

2023

jabm

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Due to the rapid increase of beauty influencer and global skincare product numbers, local skincare brands need to consider the most appropriate beauty influencer and pricing in order to attract potential consumers. This study aims to analyze the effect of beauty influencers and perceived price fairness on purchasing decisions through brand personality, brand trust and brand image. This research was conducted through an online survey using a voluntary sampling technique to 200 respondents with the criteria; consumers of skin care products aged 20-35 years who have made purchases in the last three months, have social media accounts and have seen beauty influencer reviews. Data were analyzed using Structural Equation Modeling (SEM) Lisrel. The results showed that the effect of beauty influencer and perceived price fairness had an indirect influence on purchasing decisions through intervention variables. Beauty influencers have a significant influence on purchasing decisions through brand personality, brand trust and brand image. Meanwhile, the perceived price fairness has a significant influence on purchasing decisions through brand image.

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The Effect of Perceived Quality, Brand Image, and Price Perception on Purchase Decision

Cited by 14 publications

References 5 publications

influence of brand image and prices on KFC product purchase decision

influence of brand image and prices on KFC product purchase decision

Social Media Strategy to Improve Brand Image: in the Context of Students’ Decision Making

Pengaruh Beauty Influencer dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare

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