The effect of personal grooming on self‐perceived body image

Paasschen, Jorien van; Walker, Susannah; Phillips, Nicola; Downing, Paul E.; Tipper, Steven P.

doi:10.1111/ics.12176

Cited by 8 publications

(4 citation statements)

References 40 publications

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“…fragrances) to cultivate a self-image or desired identity through the transfer of symbolic meaning from the product to the self, which is a key tenant of consumer culture theory (e.g. Van Paaschen et al , 2015). Although material possessions assist with self-expression, people frequently engage in consumer culture to shape their identities or to compensate for perceived inadequacies in their identity (Dittmar, 2007).…”

Section: Discussionmentioning

confidence: 99%

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Perfect bodies

Strübel

Petrie

2018

JFMM

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Purpose The purpose of this paper is to investigate how dimensions of body image relate to product involvement among gay men. Design/methodology/approach A survey consisting of body image and product involvement measures was administered to 147 self-identified gay men. Multiple regression was used to examine the relations of the significant body image variables to each of the consumer behavior outcomes in separate analyses. Findings The more the men were behaviorally invested in their appearance predicted a higher frequency of shopping each month for apparel and grooming-related products. The stronger the men’s psychological drive to have a lean body and the more they focused on their appearance and invested in their looks, the more likely they were to view apparel as important to them. The more psychologically and behaviorally involved the gay men reported being with their appearance, the more importance they gave to grooming-related products. Research limitations/implications The sample was drawn primarily from a college population, limiting findings to this age cohort. Practical implications The findings of the current research demonstrate the importance of appearance management products to the gay market, where commodities are often used to enhance or maintain a perceived self-image. Retailers can use this information to establish appropriate service options and effective marketing initiatives. Originality/value This study replicated others that have investigated gay men’s involvement in consumer products. However, the current study looked at the relationship between involvement and body image.

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Section: Discussionmentioning

confidence: 99%

“…Hargreaves and Tiggemann, 2009; Shim et al , 1991), demonstrate that anxieties about, dissatisfaction with, and investment in the body commonly drive appearance management behavior because of the socially attributed meanings that can be passed on to individuals (e.g. Rosa et al , 2006; Van Paaschen et al , 2015).…”

Section: Introductionmentioning

confidence: 99%

Perfect bodies

Strübel

Petrie

2018

JFMM

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“…Por exemplo, os cabelos coloridos, mesmo que sutis, são uma realidade muito comum. Além disso, o uso de barbas e cabelos longos também são estilos populares, sendo um destaque na pesquisa e desenvolvimento de produtos para tratamento e modificação desses anexos epidérmicos 40 . O processo de envelhecimento cutâneo masculino também ganhou proeminência na última década.…”

Section: Discussionunclassified

“…For example, coloured hair, even if subtle, is a very common reality. In addition, the use of beards and long hair are also popular styles, being a highlight in the research and development of products for the treatment and modification of these epidermal attachments 40 .…”

Section: -2018mentioning

confidence: 99%

The social and scientifical evolution of the cosmetic science – a brasilein view

Infante

Melo

Campos

2018

BBR

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Biomedical and Biopharmaceutical Research J o r n a l d e I n v e s t i g a ç ã o B i o m é d i c a e B i o f a r m a c ê u t i c a 82The social and scientifical evolution of the cosmetic science -a brasilein view AbstractThe research and development of cosmetic products is closely related to society modifications, as it must fulfil constantly changing consumer needs. More than only using, people often seek the cosmetic market to express their individuality in a varied way. For the development of this study, a bibliographical review of the pertinent literature related to the cosmetic market was carried out. In addition, articles and books related to beauty, vanity and consumption were consulted to obtain information about the social and political changes that could influence the cosmetic market. From classic hygiene products to luxury articles, political expression of sexuality and feminine power, cosmetics followed the social evolutions of products that enslaved women, reaching a position of female empowerment, for example. It is also necessary to emphasize that men have changed their way of facing vanity and masculinity, utilization more cosmetics. Within this perspective, it became apparent how behavioural patterns of certain decades reflected on cosmetic choices and vice versa. In addition, it is possible to notice that the cosmetic market presents a potential more than merely commercial: it defines generations and assists in the process of understanding our own history within the perspective of beauty and social acceptance.Keywords: cosmetics, culture, consume. ResumoA pesquisa e o desenvolvimento de produtos cosméticos está intimamente relacionada com as modificações da sociedade, pois devem satisfazer as necessidades do consumidor em constante mudança. Mais do que apenas consumir, as pessoas estão agora buscando o mercado de cosméticos para expressar sua individualidade de maneira variada. Para o desenvolvimento deste estudo, foi realizada uma revisão bibliográfica da literatura relacionada ao mercado de cosméticos dos séculos XX e XXI. Além disso, artigos e livros relacionados à beleza, vaidade e consumo foram consultados para obter informações sobre as mudanças sociais e políticas que poderiam influenciar o mercado de cosméticos. Dos produtos de higiene clássica aos artigos de luxo, , os cosméticos seguiram as evoluções sociais dos produtos que escravizavam as mulheres, atingindo a posição de empoderamento feminino, por exemplo. Também é necessário enfatizar que os homens mudaram sua maneira de enfrentar vaidade e masculinidade, consumindo mais cosméticos. Nessa perspectiva, tornou-se evidente como os padrões comportamentais de certas décadas refletiam sobre escolhas cosméticas e vice-versa. Além disso, é possível notar que o mercado de cosméticos apresenta um potencial mais do que meramente comercial: define gerações e auxilia no processo de compreensão de nossa própria história na perspectiva da beleza e aceitação social.

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