To coincide with the commemoration of the 38th National Sports Day in 2021 on September 9, the President of the Republic of Indonesia has signed Presidential Regulation number 86 of 2021 concerning the Great Design of National Sports (DBON). This design is a master plan that contains the direction of policies for fostering and developing national sports that are carried out effectively, efficiently, and that are superior, measurable, systematic, accountable, and sustainable, especially in the sphere of education, recreation, achievement, and the sports industry based on Science and Technology. Specifically, in the field of education, DBON's direction is to improve students' physical fitness and character. This paper aims to promote a physical activity program outside of school hours "Active Cheerful 1" to support the Great Design of Indonesian National Sports, especially to improve physical fitness and student character. This program is promoted and implemented in schools in Indonesia's urban and rural areas. A total of 88 students were involved in the implementation of the Active Cheerful 1 program. Parents and physical education teachers served as bodyguards in coordinating and overseeing activities during the intervention. The data were analyzed using Vactorial Analysis (ANOVA 2x2) using the Statistical Program for Social Science (SPSS) version 23 application. Better than students in urban areas as well as the level of character of the students. In general, the results show that the physical fitness of students in rural areas, whether implementing regular physical activity programs or with Active Cheerful 1, is both better than that of students in urban areas. Character results show that in general, additional programs in the form of Active Cheerful have an effect that is not too much different between students who are in urban and rural areas on character.