The Effect of Possessing Information About Halal Logo on Consumer Confidence in Malaysia

Abstract

Consumer confidence in Halal food and logo are shaped by numerous factors that include information on food ingredients, variousHalal claims, and warnings on non-Halal products. The study attempted to construct consumer behavior of respondents through 3 approaches: after giving information, before giving information, and without information on Halal food based on the 2006 publication by the Consumer Association of Penang. This was done in order to predict the effect of Halal information on consumers' confidence while purchasing Halal-manufactured foods from 1,560 Muslim respondents residing in Malaysia. The multinomial logit model was used to estimate the parameters and the likelihood of the level of confidence differing among the 3 groups of respondents in this study. The results indicate that consumers are sensitive to the fact that any false information may result in the loss of their confidence level and it would also affect their intended purchasing decisions.

Uncovering Indonesian Millennial's Halal Food Purchase Intention: Halal Value and Halal Logo as the Antecedents

“…Trust means putting a positive expectancy over the vulnerability of the trustee (Del Giudice et al, 2018;Nuttavuthisit & Thøgersen, 2017). By having trust, the uncertain assumption over the claim of products which resides in consumer's mind may disappear and lead them to purchase those credence goods (dos Santos & Fernandes, 2008;Mohamed et al, 2013). An obvious instance regarding this claim can be seen in the case of organic food studied by Teng & Wang (2015).…”

“…Presumably, Halal food may undergo a similar situation as organic food since both are credence goods. Consumers may rely on their trust upon the claim of Halal status mentioned by the providers through Halal logo which is attached to the package (Mohamed et al, 2013). Even, the trust over Halal logo is getting necessary to require as the consumers purchase Halal foods from retailers, not from providers directly (Verbeke et al, 2013).…”

“…To satisfy the aim of the study, a survey method was conducted for data collection stage. The survey was carried out by spreading a set of questionnaires (online and offline) which consisted of 13 questions adopted from past studies by (Miharja, 2017;Teng & Wang, 2015;Vanany et al, 2019) in order to describe five variables as shown in Table 2. It also employed five points-Likert scale (1 indicated strongly disagree -5 indicated strongly agree) to measure the response of each question.…”

Lifestyle Demographic and Food Label Consumption

“…The religious awareness gives a great impact to those who put their religion as first priority especially Muslim consumer. For Muslim consumers, confidence in Halal food relates to the ways of production, processing, and handling food along with safety in terms of wholesomeness [11]. In Malaysia's food industry, food status especially involving Halal status is one of the prime area that has potential to leverage this technology.…”

The relationship between marketing strategies and innovative market orientation on performance of halal-certified agro-food SMEs

“…Halal certification, an indicator that is displayed by SMEs at product packaging or food premise, in form of certification, trademark or logo (Ab Talib et al, 2019). Many studies on halal certification were focused on consumer and less attention on processors and manufacturers especially in their market performance (Ab Talib et al, 2019;Mohamed et al, 2013;Aziz and Chok, 2013). The research on the performance of halal-certified agro-food SMEs related to marketing strategies and market orientation is lacking.…”