The study aimed to explore challenges and solutions in applying green human resource management practices for the sustainable workplace. The field of enquiry is ready‐made garments factories, with the study drawing on qualitative research. The researchers interviewed 12 managers from leading ready‐made garments factories in Dhaka, Bangladesh. The participants interviewed provided rich qualitative data and identified a number of challenges such as a poor level of knowledge, no rules for practicing, a lack of managerial interest and organisational support, high costs of practicing, and high employee turnover as the main challenges in applying green human resource management practices in the factories of the industry. The study also found that strict rules and regulations, monitoring, courses in universities, training programs, and monetary incentives could be effective solutions in applying green human resource management practices in the organisations. This study is amongst the first in academic research to reveal the challenges and solutions in applying green human resource management practices in organisations; therefore, primary data could be useful for academicians and policymakers for further research and subsequent decision‐making.

Purpose This paper aims to investigate the socio-demographic variables that affect the motivation of Muslim tourists in Malaysia, and to examine the travel characteristics factors that affect the motivation in decision making of Muslim tourists travelling to Malaysia. Design/methodology/approach The study surveys questionnaires for data collection. Convenience sampling technique was used on the selected sample. The study was conducted in Malaysia, where the target respondents included Muslim family tourists with ages ranging from 18 to 64 years. Findings The findings show that motivation differs significantly among different levels of the socio-demographic characteristics except for gender and income. The result also reported that a majority of tourists’ travel behaviour was significantly different unless when it comes to seeking accommodation. Results also revealed a tendency for long holiday stays among Muslim tourists in Malaysia. Research limitations/implications In this study, the examination of motivation on the Muslim family tourists has provided significant influence in managing the family tourist experience. On the other hand, most previous studies have shown that motivation is positively guided by general “push and pull” factors. However, this research demonstrates that components such family financial income and age of respondents has an effect on Muslim family tourists’ motivation, thus justifying the experience effect. Practical implications It is crucial for the service provider and destination management organizations to differentiate their products and services so that the packages and experience will be more meaningful. Social implications Destination packages should be appropriately designed and positioned in the target markets to meet the needs and wants of different Muslim family groups. Communication should emphasize not only the most distinctive characteristics but also the most suitable holiday packages that the family tourist can afford to pay. This would assist the family in the decision-making process and choice processes and facilitate the family’s expectation. Originality/value This research paper related to Islamic tourism marketing which can be used to formulate appropriate marketing strategies, build a viable market segment and design practical marketing strategies to attract potential Muslims travellers.

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Purpose of the study: This study aims to provide an overview of the key issues and challenges faced by the COVID-19 pandemic in the Malaysian tourism and hospitality industry, lessons learned from its devastating effects on the industry, and to contemplate possible solutions and strategies for post-pandemic recovery from a global perspective. Methodology: This is a conceptual study. In doing so, a comprehensive review of the most recent selected literature was gathered from academic and online news portal and relevant online platforms to extract the current state of the art knowledge. Based on the conceptual analysis, this study unfolds the uncertainties about the critical outcomes of the past events to provide some significant insights focusing on the COVID-19 pandemic, which is denoted as post-crisis analysis based on current and past events. Main Findings: Based on the comprehensive review of the related literature this paper finds that both from the academic and industry perspective that the emphasis should be given to study, teach and engage with current tourism-related concepts and theories to provide a holistic pedagogy to rebuild and transform the tourism and hospitality industry rather than maintaining the current tourism and hospitality trajectory in the post-Covid 19 pandemic age. Applications of this study: The practical implications of this paper is to assist the tourism and hospitality managers by providing a glimpse of the current and forthcoming challenges in the industry and to provide critical recovery strategies in the post-pandemic phase for the related tourism and hospitality operators to plan effective business strategies, activities and policies to adopt the new normal. Novelty/Originality of this study: This study exposes the vulnerability of an already gruesome Malaysia tourism and hospitality industry in the context of the Covid-19 pandemic based on the post-crisis analysis in relation to the current and past events, and consequently suggested some critical sustainable resilience strategies for a resurgence in the post-pandemic period from a global point of view.

Customer's loyalty is received a great marketing attention (Wu and Ai, 2016)since its implications can not be overstated for modern businesses. In fact, customer's loyalty is regarded as a long-term asset (Kandampully et al., 2015), and a key business outcome (Ali et al., 2016; Kim et al., 2016). Having loyal customers is a required option for various companies based on its important role in creating sustainable competitive advantages (Wu and Ai, 2016). Marketing practitioners are also motivated to develop loyal customers towards their businesses as a central condition for the market success (Kandampully et al., 2015).Saturated markets motivate companies to re-focus on customer's loyalty to preserve their loyal customers (Kim et al., 2016). Loyal customers are considered essential for various service providers in competitive markets(Ali et al., 2016; El-Adly and Eid, 2016; Wu and Ai, 2016), as they would recommend their preferred products to other customers in the market place (Kim et al., 2016). Customer's loyalty leads to several economic benefits (Murali etal., 2016), such as, price premium (Kim et al., 2016),cost reduction (Murali et al., 2016), and additional sales revenue. Studying customer's loyalty is a vital research attempt due to its increasing significance for global companies (Haryanto et al., 2016). Marketing scholars have presented several loyalty models to enhance customer's loyalty. A recent review of the literature shows that marketing scholars have investigated customer's loyalty from different perspectives and factors (e.g.