The Effect of Price Fairness, Brand Image, and Perceived Value on Satisfaction and Word of Mouth of Go-Jek Customers

Bernarto, Innocentius; Hutabarat, Zoel; Purwanto, Agus

doi:10.29099/ijair.v6i1.290

Cited by 4 publications

(6 citation statements)

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“…The inter-construct, convergent, and discriminant validity analysis of this paper has progressed. The HTMT ratio criterion was used to evaluate the items' ability to differentiate across theoretically distinct conceptions or perspectives (Bernarto & Purwanto, 2022). Both assessments show that the measures used in this study are both valid and reliable.…”

Section: Inter-construct Convergent and Discriminant Validitymentioning

confidence: 97%

Risk Management Practice and Organizational Performance: The Mediating Role of Business Model Innovation

Mustapha,

Olaleye,

Yetunde

et al. 2023

J. of Law and Sust. Develop.

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Purpose: This paper examines the effect of risk management practices on organizational performance and the mediating role of business model innovation in Nigeria. Design/Methodology/Approach: This research uses quantitative research methods. The paper uses a sample of 83 employees, with data collected through an online questionnaire using a Likert scale using a scale of 5, and the data was analyzed using partial least square structural equation modeling (PLS-SEM). The stages of data analysis begin with testing the validity and reliability of the instrument, determination and finally testing the hypothesis. Findings: The results showed that practices for risk management and financial performance had a direct and large effect on financial performance. Furthermore, risk management practices are linked to non-financial performance. The result shows that business model innovation has a negative relationship with non-financial performance. It has a positive impact by meaningfully strengthening financial relationships; a partial mediating result was revealed for the relationship between risk management practices and non-financial behaviors. Practical implications: The results of this research can be used by government agencies and financial institutions to better comprehend the connection between BMI, risk management, and performance. Academics can use it to validate existing hypotheses and discover new ones. Original/Value: This research adds to the body of knowledge in the field of model development by illustrating the impact of risk management strategies and the mediating effect of business model innovation. In the Nigerian context, a lack of this might lead to inefficiencies in attaining organizational performance.

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Section: Inter-construct Convergent and Discriminant Validitymentioning

confidence: 97%

Risk Management Practice and Organizational Performance: The Mediating Role of Business Model Innovation

Mustapha,

Olaleye,

Yetunde

et al. 2023

J. of Law and Sust. Develop.

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“…Sales organizations invest substantial financial and human resources in developing effective salesforces, yet salespeople are among the highest 'risk group' in staff turnover. For export sales settings, the organizational consequences of this form of turnover are even more severe; this is because experienced exporters reap more productivity gains from "learning-by-exporting" with a long-lasting spillover cumulative effect [61].…”

Section: Marketing and Sales Resourcesmentioning

confidence: 99%

Export Potential Analysis of Vietnamese Bottled Coconut Water by Incorporating Criteria Weights of MCDM into the Gravity of Trade Model

Sharkasi,

Chau,

Rajasekera

2023

Sustainability

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Vietnam, an emerging economy, leads the Southeast Asian region in terms of the growth rate of coconut production; yet, its sustainability is questionable because Vietnam lacks a credible strategy to reap the benefits of its export potential. While the literature is rich with studies on coconut-related export competitiveness and readiness, it seems that studies focused on a single set of factors, and very few studies take Vietnam as a case study for analysis. Studies we found use aggregate data for econometric analysis. On the contrary, this study attempts to address the literature’s gaps by proposing a comprehensive view of key factors identifying the export potential of bottled coconut water. It also adds to our comprehension of how large- and small-scale manufacturers prioritize factors differently. To answer the research questions, we collect qualitative and quantitative data for analysis. We use AHP and M-CRITIC-RP methods for ranking the factors. This study also incorporates the criteria weights into the gravity of the trade model to identify export potential to target markets. Our findings can draw researchers’ and policymakers’ attention to the importance of considering how firms and manufacturers prioritize key factors in export readiness, and thereby impact export potential and target markets.

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“…notify others. According to (Bernarto et al, 2023); (Dabees et al, 2023); (Daud et al, 2022);(Fernández et al, 2022) there are 3 dimensions of e-loyalty consisting of cognitive, affective, conative, action..…”

Section: Literature Reviewmentioning

confidence: 99%

“…The effect of e-service quality on e-Satisfaction based on the research results shows that e-service quality has a positive and significant influence on e-satisfaction. According to (Azarine et al, 2022); (Bernarto et al, 2023) the better the respondent's assessment of Onlineshop's e-service quality, the e-Satisfaction of consumers will also increase. Conversely, the worse the respondent's assessment of Onlineshop's e-service quality, the e-Satisfaction of Onlineshop consumers will be increasingly dissatisfied.…”

Section: Effect Of E-service Quality On E-customer Loyaltymentioning

confidence: 99%

“…The results of the analysis show that e-trust has an influence on e-loyalty. According to (Azarine et al, 2022); (Bernarto et al, 2023) this influence is positive and significant which indicates that the higher the e-trust or the level of consumer trust in sellers in online shops, the stronger loyalty to these sellers will arise. Conversely, the lower the e-trust, the lower the consumer's e-loyalty to the seller.…”

Section: The Effect Of E-trust On E-customer Loyaltymentioning

confidence: 99%

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E-Service Quality And E-Trust Toward Online Shop Customers E-Loyalty: Satisfaction as Mediation

Sihombing,

Simbolon,

Susanto

et al. 2023

Amwaluna

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The purpose of this study is to analyze the relationship between the effect of e-service quality on e-satisfaction, the effect of e-trust on e-satisfaction, the effect of e-service quality on e-customer loyalty, the effect of e-service quality on e-customer loyalty, the effect of e- satisfaction on e-customer loyalty, indirect effect of e-service quality on e-customer loyalty through e-satisfaction, significant indirect effect of e-trust on e-customer loyalty through e-satisfaction. The research method is quantitative, the technique sampling used using purposive sampling method category of non-probability sampling. Respondents to this study were 310 online shop consumers who had purchased goods/services at the online shop. Research data was obtained by distributing online questionnaires via social media. Analysis of research data using structural equation modeling (SEM) with SmsrtPLS 4.0 software tools. The stages of data testing are validity test, reliability test and hypothesis testing (significance). The results of this study are that there is a direct positive and significant effect of e-service quality on e-satisfaction. There is a direct positive and significant effect of e-Trust on e-Satisfaction There is a direct positive and significant effect of e-service quality on e-Customer Loyalty, there is a strong positive and significant direct effect of e-Trust on e-Customer Loyalty, there is a positive effect and directly significant e-Satisfaction on e-Customer Loyalty, there is a strong and significant positive effect indirectly e-service quality on e-Customer Loyalty through e-Satisfaction, there is a strong and significant positive effect indirectly e-Trust on e-customers loyalty through e-Satisfaction.

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The Effect of Price Fairness, Brand Image, and Perceived Value on Satisfaction and Word of Mouth of Go-Jek Customers

Cited by 4 publications

References 0 publications

Risk Management Practice and Organizational Performance: The Mediating Role of Business Model Innovation

Risk Management Practice and Organizational Performance: The Mediating Role of Business Model Innovation

Export Potential Analysis of Vietnamese Bottled Coconut Water by Incorporating Criteria Weights of MCDM into the Gravity of Trade Model

E-Service Quality And E-Trust Toward Online Shop Customers E-Loyalty: Satisfaction as Mediation

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