No abstract

The purpose of this study was to analyze the relationship between price fairness, brand image, and perceived value on Satisfaction and Word of Mouth of Go-Jek Customers. The survey method was applied in this study. Methods of data collection by using a questionnaire (google form). The target population in this study were all Go-jek customers in JABODETABEK within October 2021. The sampling technique was done by convenience sampling. In this study, the number of samples was 184 respondents. Data analysis with partial least square-structural equation modeling (PLS-SEM) approach with the help of SmartPls 3.0 program. Based on the data analysis, it was found that price fairness has a positive effect on satisfaction, brand image has a positive effect on satisfaction, perceived value has a positive  effect on satisfaction and satisfaction has a positive effect on Word of Mouth. The perceived value variable gives the greatest contribution to satisfaction

The trend of young entrepreneurs coming from students is growing and this is in line with government programs that want to introduce and create resilient young entrepreneurs from an early age. When on campus, the desire of students to build a business is huge. But when they return to the community, the number of students who want to build a business is not as big as when they were in college. This study wants to look at the impact of the presence of entrepreneurship programs at the college level on entrepreneurial intentions on students. Can the program increase the desire of students to become entrepreneurs? This research was conducted by distributing questionnaires to as many as 200 students at three private universities in Tangerang who have an entrepreneurship program and the data collected were processed using SEM PLS 3. The results of this study indicate that the variables of personal attitude, perceived behavioral control, and subjective norm, affect entrepreneurial Student intentions at the three universities studied. This can be the basis for universities to develop existing entrepreneurship programs to enhance student creativity. Not only facilitating students with exhibition programs, but also providing students with the tools to be more creative and innovative, not only in product development but also in the process of experiencing consumers.   Key Words: Theory of Planned Behaviour, Entrepreneurial Iintention, Students.

This study aims to see the effect of the interaction quality, outcome quality, and environmental quality on customer perceived value moderated by digital technology and affects consumer trust. The company's object in this research is PT Pupuk Indonesia Tbk, with the respondents being farmer groups and cooperatives who place orders for subsidized fertilizers produced by the company. The form of this research is quantitative research by distributing questionnaires. Questionnaires will be distributed with a minimum of 150 respondents spread throughout Indonesia. Data of the questionnaire will be processed using Smart PLS. The indicator validity test in this study will be tested by factor loading, while the reliability test will be tested by composite reliability. The validity test of the variables will be tested with Average Variance Extracted (AVE). The research model will also be tested with the determinant coefficients R2 and Q2.