The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour

Karimi, Sahar; Papamichail, K N; Holland, Christopher P.

doi:10.1016/j.dss.2015.06.004

Cited by 186 publications

(170 citation statements)

References 101 publications

(169 reference statements)

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“…the average of column 5, Table 8), and in the US the figure is 2.38. Some possible explanations for the difference in the effect of the comparison website on direct search between the US and Germany are prior knowledge of the market and decision making style (Karimi et al 2015) and industry concentration (Holland and Jacobs 2015). The results are consistent for every single airline pair tested, including the additional research with Opodo and Kayak.…”

Section: Frommentioning

confidence: 99%

The role and impact of comparison websites on the consumer search process in the US and German airline markets

Holland

Jacobs

Klein

2016

Inf Technol Tourism

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The paper examines how consumers search for airline tickets based on a comparative analysis of the US and German markets. Data from comScore is analysed using an innovative application of set theory. ComScore is a leading commercial provider of business intelligence and consumer analytics based on its worldwide panel of two million online users. The search process is modelled using the concept of the consideration set based on primary search with the airline websites and secondly by the use of online travel agents and meta-search engines, which are termed comparison websites. Three generic search models are proposed: (1) primary search with airline websites only; (2) search of comparison websites only; (3) a combination of primary search and comparison websites. Each generic search model accounts for a significant proportion of overall users in both markets. The consideration sets are 2.58 in Germany and 2.74 in the United States. It is shown that the use of comparison websites significantly increases the propensity to conduct additional primary search based on analysis of all major airline pairs in both markets. The theoretical and managerial implications of the results are described and future research opportunities are outlined.

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Section: Frommentioning

confidence: 99%

The role and impact of comparison websites on the consumer search process in the US and German airline markets

Holland

Jacobs

Klein

2016

Inf Technol Tourism

Self Cite

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“…Highinvolvement purchases. Can be elaborated as the complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant differences between brands (Karimi, Papamichail, & Holland, 2015). This behaviour can be associated with the purchase of a new home or a personal computer.…”

Section: Resultsmentioning

confidence: 99%

Hedonic and Utilitarian Orientation Towards the Purchase Intention of Laptop; The Mediating Effect of Information Quality. An Empirical Study of Ghana

Mei¹,

Kwabena²,

Li³

et al. 2019

IJM

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In our diurnal cycles, a purchase is performed all the time and at this instant, we are always forced to reflect for a second to choose between two main product types being utilitarian and hedonic. Utilitarian products being practical, functional, and instrumental to satisfy the individuals "needs" whereas hedonic products are accompanied by sensational and experiential effects to satisfy the individuals "wants". Previous studies have over the years has revealed that there is always a hint of a quilt when the product to be purchased is hedonic or has hedonic characteristics as compared to products with utilitarian attributes.. This research seeks to investigates the effect of information quality (i.e., that is a selected different dimension of information quality being completeness, concise representation, consistent representation and free from error given to a potential customer before a purchase is made) which will be in favor of hedonic or utilitarian products. The process in which consumers selecting

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“…Karimi et al (2015) is a good way into this literature for OR people, using many of the concepts and measures discussed in this paper. A useful experiment for OR might be to explore how a model, such as a simple additive multi-criteria model, performs for shoppers relative to current methods.…”

Section: Groups Problem Structuring and Morementioning

confidence: 98%

Experimental behavioural research in operational research: What we know and what we might come to know

O’Keefe

2016

European Journal of Operational Research

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The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour

Abstract: This paper provides an empirical typology of online decision-making purchasing behaviour.

Cited by 186 publications

References 101 publications

The role and impact of comparison websites on the consumer search process in the US and German airline markets

The role and impact of comparison websites on the consumer search process in the US and German airline markets

Hedonic and Utilitarian Orientation Towards the Purchase Intention of Laptop; The Mediating Effect of Information Quality. An Empirical Study of Ghana

Experimental behavioural research in operational research: What we know and what we might come to know

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