2020
DOI: 10.3386/w26900
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The Effect of Privacy Regulation on the Data Industry: Empirical Evidence from GDPR

Abstract: Utilizing a novel dataset from an online travel intermediary, we study the effects of EU's General Data Protection Regulation (GDPR). The opt-in requirement of GDPR resulted in 12.5% drop in the intermediary-observed consumers, but the remaining consumers are trackable for a longer period of time. These findings are consistent with privacy-conscious consumers substituting away from less efficient privacy protection (e.g, cookie deletion) to explicit opt out-a process that would make opt-in consumers more predi… Show more

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Cited by 21 publications
(10 citation statements)
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“…highlights the equilibrium inference from consumers' sign-up decisions in open banking. Using data from an online travel intermediary, Aridor, Che, and Salz (2020) offer evidence that this type of inference is well founded. They show that letting privacy-conscious consumers opt out of data sharing under GDPR increases the average value of the remaining consumers to advertisers.…”
Section: Related Literaturementioning
confidence: 90%
“…highlights the equilibrium inference from consumers' sign-up decisions in open banking. Using data from an online travel intermediary, Aridor, Che, and Salz (2020) offer evidence that this type of inference is well founded. They show that letting privacy-conscious consumers opt out of data sharing under GDPR increases the average value of the remaining consumers to advertisers.…”
Section: Related Literaturementioning
confidence: 90%
“…Our project also contributes to the literature on the value of consumer data to firms (Rossi et al 1996, Trusov et al 2016, Miller & Skiera 2017, Bajari et al 2019, Aridor et al 2021, Rafieian & Yoganarasimhan 2021, Sun et al 2021, Wernerfelt et al 2022, Lei et al 2023 forthcoming) by highlighting the importance of considering data composition when evaluating its value. Iansiti (2021) theorizes that the marginal value of data is initially very high as firms try to overcome the model's "cold-start" phase.…”
Section: Introductionmentioning
confidence: 92%
“…Data processors have also apparently adapted to new GDPR requirements 27 . Disclosure requirements have changed, but as has been well established empirically, people tend to automatically accept such disclosures without reading them 28 .…”
Section: Potential Objectionsmentioning
confidence: 99%