The Effect of Service Marketing Mix in Choosing the Decision to Consumer Services Hotel: Studies in Hotel Grand Zuri Pekanbaru

Wijayanto, Gatot

doi:10.5901/mjss.2015.v6n5s5p91

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Alasan wisatawan melakukan keputusan berkunjung ke Rumah Gadang Mande Rubiah adalah untuk melihat koleksi bersejarah yang ada disana dan untuk mengetahui sejarah dari objek wisata Rumah Gadang Mande Rubiah Pesisir Selatan. Hal ini sesuai dengan hasil penelitian yang dilakukan oleh Adriansyah (2014), Aras (2017) dan Wijayanto (2015) yang menyatakan proses tidak berpengaruh signifikan terhadap keputusan konsumen 7. Pengaruh produktivitas dan kualitas terhadap Keputusan Berkunjung pada Rumah Gadang Mande Rubiah Pesisir Selatan Berdasarkan hasil pengujian terhadap hipotesis ditemukan bahwa produktivitas dan kualitas berpengaruh positif dan signifikan terhadap keputusan berkunjungke Rumah Gadang Mande Rubiah.…”

Section: Pengaruh Karyawan Terhadap Keputusan Berkunjung Pada Rumah Gunclassified

Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pada Objek Wisata Rumah Gadang Mande Rubiah Pesisir Selatan

Monalisa

Rahmidani

2019

JMPE

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the purpose of this research is to know the influence of product, promotion, place,physical evidence, employee, process, productivity and quality to decision of tourist visiting at Rumah Gadang Mande Rubiah tourist object. This type of research is causative. The population in this study is all tourists who visit the tourism object that is Pesisir Selatan. The number of research samples was determined based on Cochran formula of 100 people and was chosen by using accidental sampling technique. The data that are used are the primary obtained through the distribusion of questionnaires to selected tourists. The analytical method used is descriptive and quantitative analysis through path analysis. The results of this study indicate objek: 1) The product has significant influence on the tourist visiting decision on Rumah Gadang Mande Rubiah tourism object, 2) Promotion has significant influence on the tourist visiting decision on Rumah Gadang Mande Rubiah tourism object, 3) Place has significant influence the tourist visiting decision at Rumah Gadang Mande Rubiah tourism object, 4) physical evidence Place has no significant effect on the tourist visiting decision at Rumah Gadang Mande Rubiah tourist object, 5) Employees has significant influence on the tourist visiting decision on Rumah Gadang Mande Rubiah tourism object, 6) Process has no significant effect on the tourist visiting decision at Rumah Gadang Mande Rubiah tourist object, 7) Productivity and quality significantly influence the decision of tourists visiting the Rumah Gadang Mande Rubiah tourist object.Keywords: Visiting Devisiting, Product, Promotion, Place, Physical Evidence, Employee, Process, Productivity and Quality.

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Section: Pengaruh Karyawan Terhadap Keputusan Berkunjung Pada Rumah Gunclassified

Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pada Objek Wisata Rumah Gadang Mande Rubiah Pesisir Selatan

Monalisa

Rahmidani

2019

JMPE

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“…Research conducted by [4] concluded that political marketing which consists of political product, political promotion, political price, and political place has a positive and significant relationship to election decisions. Research conducted by [6] concludes that people and physical evidence have a positive and significant impact on a decision. Tabitha's research (2020) concludes that the process has a positive and significant impact on a decision.…”

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confidence: 99%

The Influence of Digital Based Political Marketing on Governor Election Decisions in the 2020 Simultaneous Regional Elections with Political Trust as a Moderating Variable

Afrinaldi,

Evanita

2023

Advances in Economics, Business and Management Research

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This study aims to determine the effect of digital-based political marketing on the decisions of Mahyeldi Ansharullah and Audy Joinaldy voters in the 2020 simultaneous regional elections with political trust as a moderating variable. The population of all people in West Sumatra who are over 17 years old and have the right to vote as many as 726,853 voters. The sampling technique used cluster sampling. The number of samples using the Slovin formula is 400 respondents. The analysis method uses SEM PLS with the SmartPLS program 3. The results show that the variables political product, political promotion, political process, political physical evidence, political power, and political public opinion have a positive and insignificant effect on election decision. The political trust variable has a positive and significant effect on election decision. Political price, political place and political people variables have a negative and insignificant effect on election decision. The variables of political product, political promotion, political price, political people, and political physical evidence have a positive and insignificant effect on election decision with political trust as a moderating variable. The variables political place, political process, political power, and political public opinion have a negative and insignificant effect on election decision with political trust as a moderating variable.

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The Effect of Service Marketing Mix in Choosing the Decision to Consumer Services Hotel: Studies in Hotel Grand Zuri Pekanbaru

Abstract: This research aims to know the services marketing mix done Grand Zuri Hotel in influencing the

Cited by 2 publications

References 2 publications

Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pada Objek Wisata Rumah Gadang Mande Rubiah Pesisir Selatan

Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Berkunjung Wisatawan Pada Objek Wisata Rumah Gadang Mande Rubiah Pesisir Selatan

The Influence of Digital Based Political Marketing on Governor Election Decisions in the 2020 Simultaneous Regional Elections with Political Trust as a Moderating Variable

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