Tujuan penelitian ini adalah untuk mengetahui pengaruh e-satisfaction dan e-trust terhadap repurchase intention melalui e-word of mouth (E-WOM) sebagai variabel intervening e-commerce Bukalapak pada generasi milenial. Populasi di dalam penelitian adalah kaum milenial (Gen Y) yang telah melakukan transaksi minimal dua kali di e-commerce Bukalapak di smartphone mereka dengan menggunakan aplikasinya. Selanjutnya teknik pengumpulan data dengan menggunakan kuesioner pada google form dan sampel diklasifikasi menjadi 185 orang. Teknik analisis data dalam penelitian ini adalah dengan Structural Equation Modeling (SEM) dengan menggunakan Smart PLS 3.2.9 untuk pengolahan datanya. Hasil penelitian menunjukkan e-satisfaction berpengaruh terhadap e-word of mouth. E-trust mempengaruhi e-word of mouth. E-satisfaction mempengaruhi e-word of mouth dan repurchase intention.E-Trust mempengaruhi e-word of mouth dan repurchase intention. Setelah itu, e-satisfaction memberikan pengaruh terhadap niat beli ulang melalui e-word of mouth dan antara e-word of mouth dan e-satisfaction memiliki korelasi untuk menciptakan hubungan tersebut. The object of this study is to find out the influence of e-satisfaction and e-trust on repurchase intention through e-word of mouth ( E-WOM ) as variable intervening e-commerce Bukalapak on the millennial generation. The population is millennial (Gen Y) who has done the transaction minimum twice in Bukalapak e-commerce in their smartphone by using its application. Furthermore, the data collection technique is by using questionnaires on google form and the sample was classified to 185 people. Technical data analysis in this study is with Structural Equation Modelling (SEM) by using Smart PLS 3.2.9 for data processing. The results showed e-satisfaction had an effect on the e-word of mouth. E-trust affects the e-word of mouth. E-satisfaction affects the e-word of mouth and repurchase intention. E-Trust affects the e-word of mouth and repurchase intention. After that, e-satisfaction gives the effects to the repurchase intention through the e-word of mouth, and between the e-word of mouth and e-satisfaction have a correlation to create those become a relation.

Business competition that continues to increase requires business actors to continue to provide satisfaction to customers, the organization's efforts to provide satisfaction are carried out through the quality of service and the performance of its employees. This study aims to determine the effect of service quality and satisfaction on performance. This study uses a quantitative research method with a descriptive approach. Data collection techniques in this study used questionnaires and literature studies. The research data were then analyzed by testing reliability, validity and reliability using the SPSS program. The results of the study show that service quality and employee performance partially have a positive and significant effect on customer satisfaction

This research aims to know the services marketing mix done Grand Zuri Hotel in influencing the

Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas dan lokasi terhadap kepuasan pengunjung dan minat berkunjung kembali pada Objek Wisata Candi Muara Takus Kecamatan XIII Koto Kampar Kabupaten Kampar. Sampel dalam penelitian ini sebanyak 100 orang pengunjung objek wisata. Analisis data yang digunakan dalam penelitian ini adalah path analysis. Hasil penelitian menunjukkan bahwa hasil penelitian ini memperlihatkan bahwa fasilitas dan lokasi berpengaruh positif dan signifikan terhadap kepuasan. Hasil penelitian ini memperlihatkan fasilitas dan lokasi terhadap minat berkunjung. Kepuasan berpengaruh positif dan signifikan terhadap minat berkunjung. Fasilitas berpengaruh positif dan signifikan terhadap minat berkunjung melalui kepuasan. Lokasi berpengaruh positif dan signifikan terhadap minat berkunjung melalui kepuasan pada Objek Wisata Candi Muara Takus Kecamatan XIII Koto Kampar Kabupaten Kampar. This study aims to analyze the effect of facilities and location on visitor satisfaction and interest in revisiting the Muara Takus Temple Tourism Object, District XIII Koto Kampar, Kampar Regency. The sample in this study was 100 visitors to the tourist attraction. The data analysis used in this research is path analysis. The results showed that the results of this study showed that the facilities and location had a positive and significant effect on satisfaction. The results of this study show the facilities and location of interest in visiting. Satisfaction has a positive and significant effect on interest in visiting. Facilities have a positive and significant effect on interest in visiting through satisfaction. The location has a positive and significant effect on interest in visiting through satisfaction at the Muara Takus Temple Tourism Object, District XIII Koto Kampar, Kampar Regency.

One of the networks of Bank Riau Kepri Siak Branch is Bank Riau Kepri Sabak Auh shop which is expected to be able to provide productive credit marketing and be able to become a market leader for similar credit products in terms of lower interest rates than other banks. Customers of Bank Riau Kepri Kedai Sabak Auh are retail customers and there is no collaboration with cooperatives or other institutions in terms of offering credit to their members. This is different from other office units in the Bank Riau Kepri Siak network which have cooperation with cooperatives or other institutions in providing productive credit to their members. This study aims to analyze the effect of the promotion mix on the decision to use credit. The effect of the promotion mix on customer satisfaction. The effect of the decision to use productive credit and to analyze the effect of the promotion mix on customer satisfaction through the decision to use credit. The population in this study were all productive credit customers (KUKM and KUM) at Bank Riau Kepri Kedai Sabak Auh in 2021 spread across the Sabak Auh sub-district as many as 161 people. While the sample used as many as 118 people. The data used in this study were primary data and secondary data, while the data collection technique used a questionnaire. The data analysis technique used in this research is the data analysis used in this study is the Structural Equation Model. The results showed that the Promotional Mix had a positive and significant effect on the decision to use credit. Promotional mix has a positive and significant effect on visitor goals. The decision to use has an effect on customer satisfaction. And the promotion mix affects the customer's goals through the decision to use productive credit.