Tujuan penelitian ini adalah untuk mengetahui pengaruh e-satisfaction dan e-trust terhadap repurchase intention melalui e-word of mouth (E-WOM) sebagai variabel intervening e-commerce Bukalapak pada generasi milenial. Populasi di dalam penelitian adalah kaum milenial (Gen Y) yang telah melakukan transaksi minimal dua kali di e-commerce Bukalapak di smartphone mereka dengan menggunakan aplikasinya. Selanjutnya teknik pengumpulan data dengan menggunakan kuesioner pada google form dan sampel diklasifikasi menjadi 185 orang. Teknik analisis data dalam penelitian ini adalah dengan Structural Equation Modeling (SEM) dengan menggunakan Smart PLS 3.2.9 untuk pengolahan datanya. Hasil penelitian menunjukkan e-satisfaction berpengaruh terhadap e-word of mouth. E-trust mempengaruhi e-word of mouth. E-satisfaction mempengaruhi e-word of mouth dan repurchase intention.E-Trust mempengaruhi e-word of mouth dan repurchase intention. Setelah itu, e-satisfaction memberikan pengaruh terhadap niat beli ulang melalui e-word of mouth dan antara e-word of mouth dan e-satisfaction memiliki korelasi untuk menciptakan hubungan tersebut. The object of this study is to find out the influence of e-satisfaction and e-trust on repurchase intention through e-word of mouth ( E-WOM ) as variable intervening e-commerce Bukalapak on the millennial generation. The population is millennial (Gen Y) who has done the transaction minimum twice in Bukalapak e-commerce in their smartphone by using its application. Furthermore, the data collection technique is by using questionnaires on google form and the sample was classified to 185 people. Technical data analysis in this study is with Structural Equation Modelling (SEM) by using Smart PLS 3.2.9 for data processing. The results showed e-satisfaction had an effect on the e-word of mouth. E-trust affects the e-word of mouth. E-satisfaction affects the e-word of mouth and repurchase intention. E-Trust affects the e-word of mouth and repurchase intention. After that, e-satisfaction gives the effects to the repurchase intention through the e-word of mouth, and between the e-word of mouth and e-satisfaction have a correlation to create those become a relation.
This study describes the views of agricultural students in seeing the opportunities and challenges of the era of digital farming and smart farming. To further grow their interest to be ready to become agricultural entrepreneurs who are creative, innovative, professional, competitive and able to absorb agricultural sector jobs. According to the Central Bureau of Statistics (BPS) national labor force survey, 20.62% of Indonesian youth work in the agricultural sector in August 2020, an increase compared to the previous period in 2019 which amounted to 18.43%, and will continue to increase until 2022. An increase in the number of young people in the sector agriculture can be a momentum to expand it. As many as 85.62% of them are internet users and have the opportunity to become early adopters of digital technology in the agricultural sector. So far, farmers' understanding of digital farming and smart farming is low because the majority of farmers have graduated from elementary and secondary schools. The average age is over 45 years, which makes it difficult to adapt to digital technology. Helplessness when dealing with digital media technology. The increasing number of young people interested in the agricultural sector is a hope as well as an opportunity to increase the development of a digital-based agricultural world. Of course this can be integrated into agricultural extension programs by millennials provided that agricultural students and alumni have adequate digital skills. That currently modernization of agriculture is a necessity. The agricultural sector continues to move towards digital farming and smart farming. Digitization of Agriculture facilitates monitoring, marketing, technology and helps accelerate the production process. Implementation of intelligent and critical use of digital media. The final results of this study are descriptive views and strategies of agricultural students regarding the phenomenon of digital farming and smart farming. Primary and secondary data were obtained through observation, interviews, Focus Group Discussion and literature review. Theoretical basis, concepts and models as well as scientific contributions are used by Digital Skills or Digital Literacy, Digital Farming, Smart Farming 4.0 and Agricultural Students. The research informants consisted of agricultural students and alumni, digital skills experts, agricultural academics and relevant stakeholders. Data analysis used snow ball informants and cross checks, synchronization, compression, reduction, data display and conclusion. The results of the study show that Malikussaleh University agricultural students and alumni as millennials are active internet users with various media that have the opportunity to become early adopters of digital technology in the agricultural sector towards Digital Farming and smart farming. Digitizing agriculture with the active involvement of millennials will facilitate monitoring, marketing, technology and help accelerate the production process by implementing the use of digital media intelligently and critically. The stigma of agriculture only for those with low education seems to still exist. Need to increase understanding of digital farming and smart farming among Millennials. Maximum implementation of digital farming and smart farming is a big hope in the hope of being able to realize a sustainable agricultural system.
Advance organizer, animation, interest, learning achievements.
National education system aims to produce students who have intact intelligence, be it intellectual intelligence, emotional intelligence, spiritual intelligence and social intelligence. But the facts in the field say differently. Spiritual and social intelligence tends to be overlooked by educators in schools. Therefore, this research was carried out with the aim of producing a science module with an integrated character of Islamic values to improve students' spiritual attitudes or those that meet valid and effective criteria. This type of research is development research that follows the stages of Thiagarajan development which consists of the stages of defining, designing, developing and disseminating. The instruments used were validation sheets and student response questionnaires. Based on the results of limited trials, it can be concluded that the science module with the character of integrated Islamic values meets the criteria of validity and effectiveness. Hopefully the results of this research can be used as a reference in improving the quality of education in Indonesia, especially in Bima City, West Nusa Tenggara Province.
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