2020
DOI: 10.1080/19186444.2020.1832426
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The effect of size and age on the performance of Senegalese small food companies: the role of market orientation

Abstract: The main objective of this research is to propose a conceptual model, with the view of assessing the link between size, age, market orientation and performance. We have chosen the food processing small businesses as our empirical field of application. An important number of small enterprises were surveyed for the report. The survey, involving a sample of 250 managers, enabled us to collect primary data. The results have shown that the factors of size, age and market orientation have a real impact on performanc… Show more

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Cited by 9 publications
(4 citation statements)
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References 36 publications
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“…The result indicates that a year increase in the age of agricultural MSEs increases the probability of profitability by 3.24% and returns on asset by 0.9%, respectively. This finding in line with that of firm age has a substantial effect on firm performance (Mallinguh et al, 2020) and an indirect effect on performance through intelligence generation (Doucoure´& Diagne, 2020).…”
Section: Econometrics Resultssupporting
confidence: 88%
“…The result indicates that a year increase in the age of agricultural MSEs increases the probability of profitability by 3.24% and returns on asset by 0.9%, respectively. This finding in line with that of firm age has a substantial effect on firm performance (Mallinguh et al, 2020) and an indirect effect on performance through intelligence generation (Doucoure´& Diagne, 2020).…”
Section: Econometrics Resultssupporting
confidence: 88%
“…The result indicates that a year increase in the age of agricultural MSEs increases the probability of pro tability by 3.24% and returns on asset by 0.9%, respectively. This nding in line with that of rm age has a substantial effect on rm performance(Mallinguh et al, 2020) and an indirect effect on performance through intelligence generation(Doucouré & Diagne, 2020).The education level of the enterprise manager positively and signi cantly affected both the pro tability and extent of pro tability at 1% signi cance level. The result shows that a year increase in managers' education level increases pro tability by 2.37% and return on the asset by 1.7%, holding other factors constant.…”
supporting
confidence: 77%
“…The test result in this study indicates that the company's size does not affect market performance. This result is in line with Kalkan et al (2011) and not in line with Ali et al (2019), Doucouré & Diagne (2020), Firmansyah & Estutik (2020), Hardiningsih et al (2020),and William & Sanjaya (2017. From the frequency of the results of descriptive statistics, it can be seen that the size of the company is quite varied, with a mean value of 29.8223, a minimum value of 26.9438, and a maximum value of 32.4730.…”
Section: The Influence Of Control Variable On Market Performancementioning
confidence: 52%