The Effect of Social Media, Packaging, and Product Quality on MSME Sales Performance

Febrianti, Bella; Kussudyarsana, Kussudyarsana; Maimun, Muhammad Halim

doi:10.2991/aebmr.k.220602.011

Cited by 1 publication

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“…The epidemic that happened caused an economic shock that has had an impact on every level of society, including individuals, small businesses, and micro enterprises, as well as a nation's economy on a local, national, and even international level [2] [3]. Businesspeople must be able to establish effective marketing strategies in light of the Covid-19 pandemic in order for their organizations to survive, compete, and grow [4] [5]. A marketing strategy is a plan to choose and study a target market as well as develop and maintain a marketing mix that may satisfy its customers' needs [6].…”

Section: Introductionmentioning

confidence: 99%

Comparative Analysis of Seller's Preferences in Selling Online in Marketplaces

Putri,

Setiono

2023

j.sist.teknik.industri.

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In Indonesia, the growth of internet commerce (e-commerce) tendencies has nearly doubled since the Covid-19 pandemic. The changes that have taken place have created a pattern where individuals are switching from traditional to internet buying. Both Shopee and Tokopedia provide business actors numerous options to boost sales, but each e-commerce has advantages and disadvantages specific to the services offered to business actors in e-commerce. This study compares Shopee and Tokopedia sellers' perceptions of their experiences to see if there are any discrepancies. In order to collect data, preference and comparison problem-related questionnaires were sent. Shopee excels in the people variable, while Tokopedia excels in the product, price, site, promotion, physical facilities, and process factors, according to the average perceived value of each variable. Overall, Tokopedia outperforms Shopee in terms of the services it offers to merchants. The findings of this study can be utilized to assess the issues that arise from comparison studies in order to better the research subject.

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