The Effect of Social Media Instagram Promotion on  The Sale of Mariposa Novel

Fajriyah, Hidayatul; Marsudi, Marsudi

doi:10.22219/jamanika.v1i1.16073

Cited by 2 publications

(2 citation statements)

References 3 publications

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“…Content and promotional materials can also be adjusted to the profile of potential tourists, and displayed as informative, creative, but still interesting content to look at. Social media as a promotional medium [35][36][37][38][39] stated that promotional activities could be increased more broadly with information and communication technology, such as social media.…”

Section: Social Media and The Internetmentioning

confidence: 99%

Tourism Village Development through Media Extension and Marketing Promotion Communication

Dahana,

Sulaiman,

Sari

2023

TSSJ

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Tourism villages are community-based and sustainable development, aiming to improve people's welfare, environmental and cultural sustainability, and improve the quality of human resources. Efforts to increase tourist visits to tourist villages by conducting marketing promotions. The key to marketing promotion is proper communication with potential tourists using the right media. The purpose of this study was to analyze the application of integrated marketing communication for tourism village marketing promotions. The theory used is Robyn Blakeman's integrated marketing communication theory. This study uses a mixed method with data collection through questionnaires, observation, in-depth interviews, and Focus Group Discussion (FGD). Data were analyzed using quantitative descriptive analysis and qualitative analysis. The research informants came from elements of the village government, tourism village managers, women's groups, and business groups. The research location was in Cikakak Village, Wangon District, Banyumas Regency, Central Java Province, Indonesia. The research results show: (1) Media have been implemented, with different application intensities. (2) Promotional media that are often or always used include public relations, social media, the internet, telephone and SMS, alternative media, and personal selling. (3) Promotional media that are rarely used include advertising, billboards, direct marketing, and sales promotion media that are rarely used include advertising, billboards, direct marketing, and sales promotion.

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Section: Social Media and The Internetmentioning

confidence: 99%

Tourism Village Development through Media Extension and Marketing Promotion Communication

Dahana,

Sulaiman,

Sari

2023

TSSJ

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“…Social media marketing can be done through various platforms, such as Instagram which is the most popular social media lately (Fajriyah & Marsudi, 2021). According to Indonesia Digital Report 2022 from Kepios (2022), Instagram is the second most popular and most widely used social media after WhatsApp, especially by the age between 18-34 years.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Customer Inspiration on Social Media Marketing Toward Architectural Service Purchase Intention

Wissen

Anatan

2023

jmk

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Social media has been used as a marketing tool by architecture firms to generate purchase intention. However, inspiration as a motivating internal response is needed to achieve the marketing objective. This study aims to examine the effect of utilitarian content, hedonic content, and openness as antecedents of customer inspiration, the effect of customer inspiration on purchase intention, and the mediating role of customer inspiration between antecedents and purchase intention. A total of 395 respondents were taken as samples using simple random sampling, and the data was then analyzed with SmartPLS. Results show that utilitarian content, hedonic content, and openness positively affect customer inspiration, and customer inspiration positively affects purchase intentions. Additionally, customer inspiration also mediates the effect of utilitarian content, hedonic content, and openness on purchase intentions. This study contributes to the literature on customer inspiration from a customer-firm relationship perspective. Moreover, this study can give insight for architectural firms to effectively practice social media marketing by focusing on creating customer inspiration through the content provided and targeting the right potential customers in order to generate architectural design service purchase intention.

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The Effect of Social Media Instagram Promotion on The Sale of Mariposa Novel

Cited by 2 publications

References 3 publications

Tourism Village Development through Media Extension and Marketing Promotion Communication

Tourism Village Development through Media Extension and Marketing Promotion Communication

The Influence of Customer Inspiration on Social Media Marketing Toward Architectural Service Purchase Intention

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