The effect of social media on tourists’ decision to travel to Islamic destination: A case of Malaysia

Hamid, Zuliah Abd; Wee, Hassnah; Hanafiah, Mohd Hafiz; Asri, Nuraqilah

doi:10.1201/9781315386980-89

Cited by 7 publications

(10 citation statements)

References 3 publications

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“…These studies have been done in several countries such as the United Kingdom, Finland, Austria, Australia, Sri Lanka, Russia, Turkey, Indonesia, India, Malaysia, and Albanian. As mentioned before, only a few studies have been conducted in Malaysia (Hua, Ramayah, Ping & un-Hwa, 2017;Kamarul & Nawar, 2017;Hamid et al, 2016;Bay, 2018). This is questionable because Malaysia is known for the tourism industry and Kuala Lumpur is ranked in the top ten of the most visited cities in the world (Traveller, 2018;CNNtravel, 2018& Cntraveler, 2019.…”

Section: Resultsmentioning

confidence: 99%

“…Tourists nowadays search for every information on tourism destinations or activities like information, explanation, reviews, ratings, images and so on. This process is called as the information-collecting stage that usually takes place before any decision has been made by the tourists (Loncaric, 2013;Hamid et al, 2016).…”

Section: Social Media Influence On Tourist Decision Makingmentioning

confidence: 99%

“…Other than information and reviews, communications between the tourism provider with the potential tourist are also crucial where good quality communication through the tourism website will give an influence on the tourist decision making (Litvin et al, 2008;Abd Hamid et al, 2016). Communications in social media are also vital to determine tourist feedback, giving them clear information to make them understand the services given and also providing a knowledge satisfaction to the tourist (O'Connor, 2001;Hamid et al, 2016).…”

Section: Social Media Influence On Tourist Decision Makingmentioning

confidence: 99%

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Social Media and Decision-Making Process among Tourist: A Systematic Review

Azazi¹,

Shaed²

2020

JKMJC

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Social media nowadays have a huge influence on the tourism sector. With the advancement of search engines, tourists can search for any information they need on their tourism preferences. Today, there are tons of social media websites (such as TripAdvisor, Trivago, Booking.com, Agoda.com) that can help the tourist to find and decide the best tourism places and activities around the world. Studies have shown that social media is one of the best tools that are used by a tourist in the decision-making process. This paper is written to have a better understanding and to find a gap in the studies related to this topic. Hence, this paper focuses on conceptual review using a systematic review based on 24 published journals and theses from 2015 to 2019 on the influence of social media and its impact on the decision-making process for the tourist. Based on the findings, the majority of the scholars supported that social media have a big impact on how people make the decision for their tourism destination. The gaps that derived from this review have proven that only limited studies have been conducted in Malaysia; most of the research used a quantitative approach; only a few studies have included the theory related to this issue, and the targeted respondents were mostly among young travellers. Therefore, further studies on the role of social media in the decision-making process can be done by focusing on these gaps, especially in the Malaysian context. Keywords: Decision-making, influence, social media, tourism, tourist.

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Section: Resultsmentioning

confidence: 99%

Section: Social Media Influence On Tourist Decision Makingmentioning

confidence: 99%

Section: Social Media Influence On Tourist Decision Makingmentioning

confidence: 99%

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Social Media and Decision-Making Process among Tourist: A Systematic Review

Azazi¹,

Shaed²

2020

JKMJC

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“…Furthermore, establishing word of mouth with a digital marketing paradigm can be challenging as consumer trust is mostly based on direct reviews from known persons instead of digital confirmation. Furthermore, customer experiences on a specific website are another significant area of challenge in case a website does not contain any customer (Hamid et al 2016). Even, customers are encouraged to see and access this information based on which their demands towards digital marketing are increased in a vast manner.…”

Section: Challenges Faced By the Sector To Handle Digital Marketingmentioning

confidence: 99%

“…This platform has supported customers to connect their networks with specific online communities through which marketers have gained entire planning about the usage of digital marketing skills and significantly, "information search" has become available to them (Hamid et al 2016). Applying these ways, the Malaysian retail industry has successfully made connections with consumers and broadened marketing-oriented settings for them in an easy manner (Hanaysha, 2018).…”

Section: Challenges Faced By the Sector To Handle Digital Marketingmentioning

confidence: 99%

The Lack of Digital Marketing Skills: Developing a Digital Marketer Model for the Retail Industries

2020

JXAT

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The digital talent gap in the current scenario can create obstacle for an industry or a company to prosper. The key purpose of the study is to find out the lagging areas of digital marketing and further develop a digital marketer model for the Malaysian retail industry. Research problem or rationale that is investigated in the primary terms provides ideas on recent statistical aspects regarding lagging digital skills amongst the Malaysian retail industry. The study consists of five chapters that accelerate with introduction and proceeds towards conclusion after literature review, methodology and discussion. In the Introduction section, the issues related to digital marketing skills in Malaysia have been discussed. Literature Review section has kept its focus on the positive impacts of digital marketing along with a cohesive analysis of the challenges. On the other hand, the Methodology section has shown the data collection method and analysis techniques for the article. Results and Discussions have helped to know the different effects of digital marketing and its benefits in the present market. Finally, the Conclusion section has summarised the entire discussion and provided a recommendation to the retail industry for developing the above-mentioned model. The key observations depicted that the inclusion of different elements regarding digital marketing skill adopters, laggards, evaluators, followers, and leaders has been depicted through the model description.

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The moderating role of digitalisation in the tourism-growth nexus: evidence from small island economies

Seetanah

Fauzel

2023

Journal of Policy Research in Tourism, Leisure and Events

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The effect of social media on tourists’ decision to travel to Islamic destination: A case of Malaysia

Cited by 7 publications

References 3 publications

Social Media and Decision-Making Process among Tourist: A Systematic Review

Social Media and Decision-Making Process among Tourist: A Systematic Review

The Lack of Digital Marketing Skills: Developing a Digital Marketer Model for the Retail Industries

The moderating role of digitalisation in the tourism-growth nexus: evidence from small island economies

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