The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

Büyükdağ, Naci; Soysal, Ayşe Nur; Kitapçı, Olgun

doi:10.1016/j.jretconser.2020.102112

Cited by 69 publications

(54 citation statements)

References 53 publications

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“…So, this further support the results of this study that the certain user profiles are significantly associated with perceived usefulness, perceived ease of use, perceived price, GUI of the mobile health application. The results are also challenges previous findings, that some cases, gender has no significant effect on the intention to purchase but has a significant perceptual influence towards perceived price (Büyükdağ, 2020). Our study results contends that gender has impact on the perceived ease of use and use of graphical user interface interactions.…”

Section: User Categorysupporting

confidence: 85%

Predictors of Halodoc’s User Satisfaction

Layman

2021

JMIEB

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Sejak pandemi Covid19, industri kesehatan digital telah bertumbuh pesat di seluruh dunia, ditandai dengan keterlibatan konsumen yang lebih besar dalam kesehatan, disertai kenaikan minat yang lebih tinggi akan layanan kesehatan virtual jarak jauh yang sering terlihat dalam bentuk aplikasi smartphone/ mHeatlh. Namun, Indonesia masih menghadapi beberapa kendala mengenai implementasi kesehatan digital. Untuk mendorong penggunaan aplikasi mHealth, promosi teknologi informasi dan komunikasi harus dikedepankan. Namun, praktik saat ini menunjukkan bahwa masih ada aspek yang menghambat efektivitas dan efisiensi layanan kesehatan aplikasi smartphone. Oleh karena itu, tantangan penting yang hadir dalam pengguna mHealth akan menjadi fokus dalam penelitian ini. Penelitian ini berupaya menyelidiki prediktor kepuasan pengguna Halodoc, salah satu aplikasi kesehatan seluler terbesar dan tersukses di Indonesia. Data yang digunakan dalam penelitian ini adalah skor kegunaan yang dirasakan (PU), kemudahan penggunaan (EU), harga yang dirasakan (PP), antarmuka pengguna grafis (GU), ketergantungan penggunaan (RU), dan kepuasan (SA). Sampel diambil secara pengambilan sampel acak kenyamanan. Responden studi ini melibatkan 100 pengguna Halodoc mulai dari pemula hingga pengguna lama. Data kemudian dianalisis dengan uji-T sampel independen dan analisis varians (ANOVA). Hasil penelitian mempertegas kemudahan penggunaan bagi pengguna yang secara signifikan terkait dengan desain tombol, penggunaan warna, dan informasi obat paling. Selain itu, keandalan pada informasi dokter, yang memungkinkan layanan kesehatan pribadi secara signifikan terkait dengan kepuasan pengguna. Selain itu, ada beberapa fitur profil yang menyarankan tingkat pendidikan mempengaruhi tingkat penerimaan terhadap penggunaan dan kepuasan mHealth. Penelitian di masa depan disarankan untuk melibatkan sampel pengguna dalam jumlah yang lebih besar dan melakukan penelitian selama periode jangka panjang untuk mengukur kepuasan pengguna mHealth dari waktu ke waktu. Since the COVID19 pandemic, the digital health industry has been accelerated worldwide, with greater consumers engagement in healthcare, and higher interest of remote virtual care found through smartphones application/ mHealth. However, Indonesia still faces several obstacles regarding the implementation of digital health. To encourage the use of the mhealth app, the promotion of information and communication technology must be at the forefront. However, current practice shows that they are still aspects hampering the effectiveness and efficiency of mobile health care. Therefore, crucial challenges present in the user of mHealth would be the focus of this study. This study seeks to investigate the predictors of Halodoc, one of the largest and successful mobile health application’s user satisfaction. The data used in this study are scores of Perceived Usefulness (PU), Ease of Use (EU), Perceived Price (PP), Graphical User Interface (GU), Reliance of Use (RU), and Satisfaction (SA). Samples are taken using random convenienvce sampling. The respondent of this study is 100 Halodoc users starting from beginners to long time users. Data was then analyzed by the Independent Sample T-Test and Analysis of Variance (ANOVA). The study results reemphasize ease of use for users that is significantly associated with the design of buttons, use of colors, and drug information the most. In addition, reliability on doctor information, and enabling personal health care to be significantly associated with user satisfaction. In addition, there are several profile features that suggest, the level of education affects the level of acceptance to mhealth use and satisfaction. Future research is suggested to include a larger sample of users and over a period to better measure the long-term predictor of mHealth user satisfaction over time.

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Section: User Categorysupporting

confidence: 85%

Predictors of Halodoc’s User Satisfaction

Layman

2021

JMIEB

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“…Price is one of the critical attributes that would affect consumer purchasing intention (Erdil, 2015). The price of the goods should be attractive to customers to be able to have a positive effect on the purchase intention (Büyükdağ, Soysal, & Ki̇tapci, 2020). Moreover, several previous studies stated that there are many challenges faced by sustainable fashion, including the higher price of the final products (Bonini & Oppenheim, 2018;Mcneill & Moore, 2015).…”

Section: Willingness To Pay and Purchase Intention Toward Sustainable Fashion Productmentioning

confidence: 99%

Purchase intention toward sustainable fashion brand: analysis on the effect of customer awareness on sustainability on willingness to pay

Wijaya

Paramita

2021

DIJB

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Customer awareness of sustainable products has increased very rapidly during the last few years. This phenomenon has encouraged international fast-fashion brands to develop a new line which is a more sustainable line. This paper aims to examine the effect of customer awareness on sustainability and willingness to pay on purchase intention toward sustainable fashion brands. This study obtained 211 respondents with the sampling method of purposive sampling with the criteria as follow: (1) Men and women who are Indonesians, (2) Men and women who enjoyed clothes-shopping at international fast-fashion brands stores, also (3) Men and women who aged 15 – 36 years old. Multiple regressions were used as a method to conduct hypotheses test of this study. The findings of this study stated that sustainability movement awareness and willingness to pay contributes a positive and significant effect towards the purchase intention of Indonesian customers. Furthermore, this study has found that the Indonesian market is already very aware of the sustainability movement and the concerns toward environmental health.

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“…The empirical evidence suggests that price influences consumers' purchase decisions (Büyükdag et al, 2020 ). Meanwhile, Cho et al ( 2006 ) showed that checkout hesitation, due to key reasons like uncertainty, perceived risk, or additional information, affects consumer behavior.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Wang

Ning

et al. 2022

Front. Psychol.

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Shopping cart abandonment remains a challenge for many e-retailers despite the continued growth of the e-commerce industry worldwide. However, the issue of online shopping cart abandonment (OSCA) has not been explored extensively in the literature. Grounded by the stimulus-organism-response (S-O-R) model, this study explores a sequential mediation model comprising consumers' wait for lower prices as an antecedent, hesitation at checkout and OSCA as mediators, perceived transaction inconvenience as a moderator, and decision to buy from a land-based retailer (DBLR) as an outcome. An online questionnaire was designed and distributed to 883 online consumers in Mainland China. Partial least squares-structural equation modeling (PLS-SEM) was employed to analyze the survey data. The results show that waiting for lower prices positively influences hesitation at checkout, and subsequently, impacts both OSCA and DBLR. Hesitation at checkout and OSCA play sequential mediating roles in the framework path. In addition, perceived transaction inconvenience strengthens the relationship between waiting for lower prices and hesitation at checkout. Overall, this study contributes to theory and serves as a guideline for e-retailers in reducing the OSCA rate.

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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

Cited by 69 publications

References 53 publications

Predictors of Halodoc’s User Satisfaction

Predictors of Halodoc’s User Satisfaction

Purchase intention toward sustainable fashion brand: analysis on the effect of customer awareness on sustainability on willingness to pay

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

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