Abstract:Fast-growing shopping centers have a good impact on the economy in Indonesia. The large Gross Domestic Product (GDP) and opening up wide employment opportunities is a form of the shopping center’s contribution. The increasing number of shopping centers makes competition between shopping centers, especially small shops or retail stores a threat that cannot be underestimated for shop owners. One of the important strategies that can be applied to a store by store owners is to design a store atmosphere. Therefore,… Show more
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