The physical integrity and photocatalytic performance of titanium dioxide (TiO2) deteriorate with aging. Here we propose a pre-treatment with nitric or sulfuric acid of commercial TiO2 nanopowders used in coating, mortars, or paints. The diffuse reflectance is increased between 1500 and 2500 nm by 0.04 and 0.06, respectively, with nitric and sulfuric acid (unaffected by neutralization). Nitric acid causes a decrease in crystallinity and photocatalytic activity, which drops by almost 20%; this drawback is prevented by post-treatment neutralization, which allows to recover initial photocatalytic efficiency and even increase it. Treatment with sulfuric acid shows no significant effect on photoactivity, instead.