The effect of Tourism Experience on Place Attachment and Behavioral Intention

Abstract

Tourism experience refers to what tourists have felt through tourism activities at their destinations. Tourism experience can vary depending on who they are with and where they go. Therefore tourism experience research has been limited despite its importance in the field of tourism since it is hard to measure tourist tourism experience including all dimensions of all the individuals’ perceived emotions. Based on literature review, tourism experience can be categorized into self-beneficial, companionship and local hospitality experience. This study focuses on the hypothesized empirical analysis of the relationship between tourism experience factors, place attachment and behavioral intention of tourists in Jeju Island, which is the representative tourist destination in Korea. The result of this analysis, self-beneficial, companionship and local hospitality experience influenced behavioral intention and place attachment. And place attachment partially mediated between the relation of tourism experience and behavioral intention. This confirms that tourists’ higher level of place attachment through tourism experience is able to increase the higher degree of their behavioral intention.

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