The Effect of Tourism Image, Service Quality, and Promotion on Religious Tourism Interest in Pringsewu Regency

Abstract

<jats:p>Interest in religious tourism in the Pringsewu Kapubaten, Indonesia is still relatively low. The purpose of this study is to reveal whether there is an influence of tourism image, service quality, and tourism promotion on the interest of Muslim religious tourism in the Pringsewu district. The research method used is a quantitative method using an accidental sampling technique. Data analysis techniques using multiple linear regression with the help of SPSS 19.0. The originality of the research lies in the sharia economic approach which is carried out to reveal descriptively the results of the influence of three independent variables on the interest of Muslim religious tourism in Pringsewu that have never been revealed by previous studies. The results of the study stated that the percentage contribution of the three variables together amounted to 51.9%. This explains that the image of Muslim religious tourism, service quality, and tourism promotion can be a strategy to increase the interest of Muslim religious tourism in the Pringsewu district.</jats:p>

Determinasi Minat Mengunjungi Dan Expected Value: Analisis Digital Marketing Dan Kearifan Lokal (Literature Review Manajemen Pemasaran)

“…Sementara variabel expected value telah banyak diteliti oleh peneliti sebelumnya yang diantaranya (Sumiati, 2017), (Seni & Tradisional, 2018), (Xue & Deng, 2020), (Yanto, 2020), (Fauzi, Suryanto, Anggraeni, & Nasor, 2020), (Lubis, Rohmatillah, & Rahmatina, 2020), (Xue & Deng, 2020), (Arismayanti, 2017), (Rideng, Budiartha, & Sukandia, 2020) dan (Suryaningsih & Sumani, 2019).…”

“…Selain variabel digital marketing dan kearifan daerah serta ekspektasi (Expected Value) yang mempengaruhi minat berkunjung seorang wisatawan, tentunya masih banyak variabel lain yang mempengaruhinya, antara lain: 1) Heritage Tourism : (Georgescu Paquin & Cerdan Schwitzguébel, 2021), (Siregar, Selwendri, & Abdilah, 2020), (Dressler & Paunovic, 2019) dan (Camilleri, 2018) 2) Citra Destinasi : (Lubis et al, 2020), (Fauzi et al, 2020) dan (Sumiati, 2017) 3) Kualitas Jasa : (Eskandari & Noorzai, 2021), (Yanuar M, 2017) dan (Adedeji et al, 2016 4) Tourist Satisfaction : (Garai, Chakraborty, & Roy, 2017;Lauwers & Vallentyne, 2016;Lie & Wijaya, 2017;Xue & Deng, 2020). 5) Health services : (Coglianese, 2017;Følstad, 2018;Kreiss, 2018;Kumar, 2016;Robinson, 2017).…”

Consumption Behavior of Bidikmisi Scholarship Students With Religiosity as a Moderating Variable

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Analysis of Efforts to Encourage Increased Interest in Tourism

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