THE EFFECT OF TRUST AND INFORMATION QUALITY ON THE DECISION TO PURCHASE AIRLINE TICKETS ON E-COMMERCE TRAVELOKA (Case Study: Traveloka Users In The District Of Manokwari)

Abstract

In line with the increasing number of internet users, many companies have changed the structure of public spending based on online conditions. The purpose of this study is to analyze and test the effect of trust and information quality on the decision to purchase airline ticket on e-commerce Traveloka.
 This research is a quantitative, according to its implantation, associative research. The sampling method used is non-probability sampling with purposive sampling technique.
 The analysis that has been conducted by the researcher found that: (1) the trust variable (X1) partially has no effect on the purchasing decision (Y) The confidence variable has a value of t count 1.616 which is smaller than the t table value of 1.991 (1.616 <1.991) and significance value 0.110 is greater than the value of ∝ (alpha) which is 0.05 (0.110> 0.05). (2) information quality variable (X2) partially affects the purchasing decision (Y) Information quality variable has a t value of 4.375 which is greater than the t table value of 1.991 (4.375> 1.991) and a significance value of 0.000 is smaller than the value alpha is 0.05 (0.000 <0.05). (3) the trust variable (X1) and the information quality variable (X2) together (simultaneously) affect the purchasing decision variable (Y) the significance value of F is 0,000 with an error level of 0.5 which means the significance value of F is 0.05 smaller (0,000 <0,05).

The Effect of E-Commerce on Purchase Decision at Wingko Babat NN. Meniko

“…Moreover, the more relevant, valid, and appropriate the information provided, the more likely consumers to decide to purchase. Mellani et al (2019) who addressed Traveloka in their research show significant effect of the information quality on purchase decision. This indicates that the Traveloka application is easy to understand and makes ordinary consumers understand the content and the system easily.…”

“…Information quality is defined as customer's perception on the quality of information about products or services provided by a website. The higher the quality of the information perceived by online buyers, the higher their interest to buy the products (Mellani, Bopeng, & Bajari, 2019). Quality of information can be assessed using attributes such as information obtainable from a system, information accuracy, information relevance, timeliness, and information completeness (Pawirosumarto, 2016).…”

Does Trustworthiness Influence Travel Service Use Intentions at an Online Travel Agency? A Study on the Digitalization of the Tourism Sector in Bangladesh

“…The usage of OTA is significantly influenced by trustworthiness (Setiawan and Widanta, 2021;Uddin, 2020). Some recent researches were done to explain the relationship of trustworthiness with e-commerce applications (Casare et al, 2022;Wang et al, 2021), mobile banking (Khan et al, 2021;Almarashdeh et al, 2019), e-ticketing (Mellani et al, 2019), online hotel booking (Baki, 2020;Gao and Bi, 2021), online banking (Murthy and Varalakshmi, 2021). The majority of research discovered a strong, favorable association between trust and intention to utilize these online services.…”