In line with the increasing number of internet users, many companies have changed the structure of public spending based on online conditions. The purpose of this study is to analyze and test the effect of trust and information quality on the decision to purchase airline ticket on e-commerce Traveloka. This research is a quantitative, according to its implantation, associative research. The sampling method used is non-probability sampling with purposive sampling technique. The analysis that has been conducted by the researcher found that: (1) the trust variable (X1) partially has no effect on the purchasing decision (Y) The confidence variable has a value of t count 1.616 which is smaller than the t table value of 1.991 (1.616 <1.991) and significance value 0.110 is greater than the value of ∝ (alpha) which is 0.05 (0.110> 0.05). (2) information quality variable (X2) partially affects the purchasing decision (Y) Information quality variable has a t value of 4.375 which is greater than the t table value of 1.991 (4.375> 1.991) and a significance value of 0.000 is smaller than the value alpha is 0.05 (0.000 <0.05). (3) the trust variable (X1) and the information quality variable (X2) together (simultaneously) affect the purchasing decision variable (Y) the significance value of F is 0,000 with an error level of 0.5 which means the significance value of F is 0.05 smaller (0,000 <0,05).
Micro Small and Medium Enterprises (SMEs) is a business that is able to reduce the unemploymentrate in the district of Manokwari. The number of SMEs from year to year the numbers continue toincrease, but in the course of time is less developed. Most successful businesses are growing, due tothe limited capital to fund operations. Fulfillment of the capital do business owners throughborrowing at the bank. Banks in lending charge a large interest expense, there by aggravating thebusiness owner if the loan amount is too large. This study aims to analyze the influence of assetstructure, company size and profitability of the capital structure. The sampling technique this studyusing purposive random sampling, with 87 SMEs. Based on the results of the analysis indicate thatvariable asset structure, company size, and profitability influence simultaneously and partially to thecapital structure. For business owners should be before the structure of assets pledged as collateralfor a loan should pay attention to the amount of borrowed funds in accordance with the value of theexisting asset structure, so that business activities more efficient and effective.Keywords: capital structure, asset structure, company size, profitability
The workshop business in Manokwari has a phenomenon or a tendency for consumers or motorized vehicle owners to be disappointed when using the service of a repair shop because it does not match their expectations. The purpose of this study based on the formulation of the problem above is to determine the effect of service quality factors, individual factors, environmental factors on purchasing decisions. Also, the dominant factor influences. A sample of 118 respondents with the criteria of owning a four-wheeled motorized vehicle or more and having used a repair shop to maintain or repair their vehicle. The data collection method in this study is a survey method using a structured questionnaire. The data analysis method used is descriptive statistical methods and inferential statistical methods. An interesting finding from this study is that the results of the study prove that the factors that have the greatest influence on consumer purchasing decisions are environmental factors. This is considered rational for researchers because of the high sense of solidarity and concern among the Manokwari people plays an important role in their purchasing decision making. Opinions from friends become the main reference in making repair shop service decisions because they assume that Terman or the reference group has visited the workshop and they think the workshop is able to meet their expectations. Therefore, with a reference from a friend, they no longer experience confusion and spend time and money deciding which workshop to visit to purchase repair shop services.
Karakteristik wirausaha dan pemilihan lokasi usaha merupakan faktor-faktor yang mendorong tercapainya keberhasilan usaha. Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik wirausaha dan pemilihan lokasi usaha terhadap keberhasilan usaha kios sembako di Kampung Macuan Distrik Masni Kabupaten Manokwari. Jenis pendekatan penelitian menggunakan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian adalah seluruh wirausaha kios sembako dengan jumlah 46 responden. Teknik pengambilan sampel menggunakan sampel jenuh. Data yang digunakan dalam penelitian adalah data primer dan data sekunder. Teknik pengumpulan data menggunakan kuesioner, sedangkan analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial karakteristik wirausaha berpengaruh signifikan terhadap keberhasilan usaha, pemilihan lokasi usaha berpengaruh signifikan terhadap keberhasilan usaha, dan secara simultan karakteristik wirausaha dan pemilihan lokasi usaha berpengaruh signifikan terhadap keberhasilan usaha. Beberapa hal yang perlu diperhatikan oleh wirausaha mencakup percaya diri, berani mengambil risiko, berorientasi masa depan, lokasi usaha yang strategis dan sering dilalui banyak transportasi umum.
Purpose of this research is toidentify the influence between the variable for Marketing Mix (X1), and Service Quality (X2) affect in Purchase (Y) in Calais Artisan Bubble Tea & Coffee Manokwari. The accuration method whice use are purposive sampling method. The number of samples studied were 100 respondents who are consumers of Calais Artisan Bubble Tea & Coffee Manokwari. Based on the results of the study concluded that the multiple linear regresions equation for the effect of marketing mix and service quality on purchasing decisions Y=1,794+0,125X1+0,429X2. Marketing mix in fluence the purchasing decisions based on thitung (4,908) > ttabel (1,988). While simultaneously marketing mix and service quality significantly influence the purchasing decisions because the value of fhitung (98,154) > ftabel (3,09) and determinant coefficient (R Square) is 0,669.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.