“…Y. Hwang & Koh, 2016;Yang & Park, 2017) and how the perceived values later influenced the brand trust and purchase intention (H. J. Kim & Cho, 2017;Sweeney & Soutar, 2001;J. H. Lee & Im, 2008).…”
Section: Discussionmentioning
confidence: 99%
“…J. Kim and Cho (2017) stated that the item's high perceived worth impacts the brand trust of customers. The aim of this study is to explore the influence of a customer's perception of value on brand trust.…”
Section: Perceived Value Brand Trust and Purchase Intentionmentioning
To cite this article: Tri Minh Ha | (2021) The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention, Cogent Business & Management,
“…Y. Hwang & Koh, 2016;Yang & Park, 2017) and how the perceived values later influenced the brand trust and purchase intention (H. J. Kim & Cho, 2017;Sweeney & Soutar, 2001;J. H. Lee & Im, 2008).…”
Section: Discussionmentioning
confidence: 99%
“…J. Kim and Cho (2017) stated that the item's high perceived worth impacts the brand trust of customers. The aim of this study is to explore the influence of a customer's perception of value on brand trust.…”
Section: Perceived Value Brand Trust and Purchase Intentionmentioning
To cite this article: Tri Minh Ha | (2021) The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention, Cogent Business & Management,
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