The Effectiveness of Instagram Features as a Sales Promotion Media Using Discrepancy Evaluation Model Method in Increasing Customer Loyalty

Ibrahim, Ali; Yusmaniarti,; Sofita, Yunia Ruwanna; Sepdela, Refta; Putra, Zacky Eka; Ananda, Dea Tri; Febrianti, Mutia Mariam

doi:10.2991/aisr.k.200424.101

Cited by 2 publications

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“…The discrepancy is an evaluation model that is used to determine the comparison between actual performance that occurs and standards that have been previously set in the evaluation [11]. The discrepancy is an evaluation model that consists of four evaluation components, including definition, installation, process, and product [12]. Based on those several definitions of discrepancy, a general conclusion is that discrepancy is one of the evaluation models comparing work results with existing standards to obtain the level of discrepancy using four stages/components of evaluation, including definition, installation, process, and product.…”

Section: A Discrepancy Evaluation Modelmentioning

confidence: 99%

Development of Discrepancy Evaluation Model based on Tat Twam Asi with TOPSIS Calculation

Divayana¹,

Adiarta²,

Suyasa³

2022

IJACSA

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This research had the main objective to provide information related to the innovation available in the form of an educational evaluation model that integrates the Discrepancy evaluation component, Tat Twam Asi concept, and TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method in the framework of determining the dominant indicators triggering the effectiveness of implementing blended learning in IT vocational schools. The approach of this research was development research by an R & D development model that focused on four stages, including a) research and field data collection, b) planning, c) design development, d) initial trial, and e) revisions to the results of the initial trial. There were 34 subjects involved in the trial design of the evaluation model in this research, including two education experts, two informatics experts, and 30 IT vocational teachers in Bali. The instruments used in data collection were in the form of questionnaires, interview guidelines, and photo documentation. The analysis technique for the data that had been collected used quantitative descriptive techniques that referred to percentage descriptive calculations. The results of this research were Tat Twam Asibased Discrepancy evaluation model design which was integrated with TOPSIS calculations and had been classified as excellent according to the eleven-scale categorization table.

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Section: A Discrepancy Evaluation Modelmentioning

confidence: 99%

Development of Discrepancy Evaluation Model based on Tat Twam Asi with TOPSIS Calculation

Divayana¹,

Adiarta²,

Suyasa³

2022

IJACSA

View full text Add to dashboard Cite

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“…Charoensukmongkol and Sasatanun stated that [5], using social media as a marketing tool also helps companies to reduce operating costs that are usually generated in traditional marketing without social media. And according to Ibrahim [6], as we often see in modern times, the most effective promotional media is promotion through social media and one of the social media that is very loved by the public today is Instagram.…”

Section: Introductionmentioning

confidence: 99%

Effectiveness of Using Instagram as a Promotion Media in the Era of the Covid-19 Pandemics

Wati¹,

Safii²,

Lestariadi³

et al. 2021

Proceedings of the International Conference on Innovation and Technology (ICIT 2021)

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The development of digital technology is an opportunity for business owners to market their products using social media or digital marketing. Digital marketing is a promotional activity and reaches a broader market to develop businesses. The FOS Food Mojokerto restaurant also employs the use of social media to carry out online promotions. This study aimed to measure Instagram's effectiveness as a promotional medium at FOS Food Mojokerto Restaurant in the Covid 19 pandemic era and analyze the effect of promotion on sales volume of FOS Food Mojokerto Restaurant in the Covid 19 pandemic era. FOS Food is a business engaged in seafood culinary which was founded in 2015 and became the pioneer of the first seafood processing company in Mojokerto by carrying out the concept of eating seafood at the table. Incidental sampling technique to 108 respondents was used in this study. The results showed that using Instagram social media as a promotional medium by FOS Food Restaurant using the EPIC model was categorized as effective, which was on an effective scale of 3.41-4.21. The EPIC rate result was 3.975 from the average value of the dimensions of empathy, persuasion, impact, and communication. The effect of promotion on sales volume does consider less effective because the respondents' answers show a value of 36.1% disagree, 30.6% quite agree, and 2.99 on average.

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The Effectiveness of Instagram Features as a Sales Promotion Media Using Discrepancy Evaluation Model Method in Increasing Customer Loyalty

Cited by 2 publications

References 0 publications

Development of Discrepancy Evaluation Model based on Tat Twam Asi with TOPSIS Calculation

Development of Discrepancy Evaluation Model based on Tat Twam Asi with TOPSIS Calculation

Effectiveness of Using Instagram as a Promotion Media in the Era of the Covid-19 Pandemics

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