The Effects Of Adaptation, Commitment And Trust In Cross-Cultural Marketing Relationships

Walton, James; Salazar, Ronald J.; Wang, Jifu

doi:10.19030/jabr.v24i3.1339

Cited by 3 publications

(4 citation statements)

References 27 publications

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“…Communication was discussed in 57.7% of the CCM literature (a defining attribute) and "is central to all marketing activities" (Hermeking, 2006, p. 199). Aspects of communication in CMM include the issue of linguistic equivalence in market research, where issues of incorrect or incomplete translation can impact the validity of research results Javalgi et al, 2009;Kragh & Djurssa, 2001;Mai, 2003;Rao, 2003;Rugimbana & Keating, 2003;Zhou et al, 2005Product 14 Bhalla & Lin, 1987Graham, 1985;Javalgi et al, 2009;Kragh & Djurssa, 2001;Mai, 2003;Rugimbana & Keating, 2003;Zhou et al, 2005MARKET RESEARCH 15 Bhalla & Lin, 1987Mai, 2003;Malhotra et al, 1996;Walton et al, 2008 J.M. Mower et al 10 ; communication is also critical to branding .…”

Section: Socio-cultural Aspectsmentioning

confidence: 99%

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Concept analysis of “cross-cultural marketing”: an exploration

Mower

Pedersen

Jai

2013

Journal of Global Fashion Marketing

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Advances in international communication, travel and delivery systems have improved manufacturers' ability to market products and services to other cultures and nations. In today's competitive retail industry, cross-cultural marketing (CCM) is increasingly important as more firms enter the international marketplace. Our purpose was to analyze the concept of CCM, exploring how it is used and determining its attributes, antecedents, consequences, and empirical referents in order to clarify its meaning for use in international marketing scholarship and practice and to aid in understanding and promoting international trade and business relations.

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Section: Socio-cultural Aspectsmentioning

confidence: 99%

“…By recognizing this, a firm is acknowledging that culture-specific characteristics guide consumer behavior Tsalikis & Nwachukwu, 1989). A firm uses knowledge gained about a culture to develop marketing strategies tailored to the consuming market Tsalikis & Nwachukwu, 1989;Walton et al, 2008).…”

Section: Antecedentsmentioning

confidence: 99%

Concept analysis of “cross-cultural marketing”: an exploration

Mower

Pedersen

Jai

2013

Journal of Global Fashion Marketing

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“…According to TRA, attitude is closely related to behavioral intentions (Ajzen and Fishbein, 1980). Walton et al (2008), for example, find that higher levels of trust between business partners lead to greater commitment and cooperation. We then anticipate that higher levels of customer trust in e-commerce enhance his/her intention to further engage in e-commerce activities.…”

Section: H4mentioning

confidence: 99%

A Cognitive Model Of Trust In E-Commerce: Evidence From A Field Study In China

Gao

2010

JABR

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Trust formation in the virtual environment is a complex process and is influenced by a plethora of factors.  This paper proposes a cognitive model of trust in e-commerce based on consumer research and the trust literature. It argues that perceived informativeness, perceived entertainment, and perceived irritation of online shopping, coupled with trust propensity, contribute to a customer’s general trust in e-commerce and intention to use e-commerce.  This model is tested in a field study in China via a survey instrument. Path analysis of data collected shows that all proposed relationships in the model are supported in the hypothesized directions. Results demonstrate that online marketers and Web system designers alike should pay keen attention to elements that may influence an Internet shopper’s cognitive perceptions in order to nurture consumers’ trust in e-commerce and realize the full potentials of doing business online.

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“…Bharadwaj et al, (1993) suggested that the company ability to continue innovate its products would keep the product in accordance with the wishes and needs of the customers. Walton et al, (2008) stated that companies that can adapt to their partners' cultures will be able to improve the quality of relationships and increase trust so that they will ultimately increase commitment. Walter and Ritter (2003) mentioned that adaptation, trust, and commitment have influence on the relationships of consumers and suppliers.…”

Section: Introductionmentioning

confidence: 99%

Mimicry Marketing Strategy (Mms) on Marketing Performance: The Role of Business Environment and Types of Industry

2019

trikonomika

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Research about Mimicry Marketing Strategy (MMS) on marketing performance has been done before. However, in the previous study, there was no separation between the service industry and the manufacturing industry. In addition, there was also no experiment in the business environment with intense competition and business environment with non-intense competition. This study aims to analyze the effects of MMS on marketing performance in the service industry and manufacturing industry with intense and non-intense business environment. Respondents in this study were 100 MSMEs in Banyumas Regency, taken using Random Sampling method. The analytical tool used in this study is multiple regression analysis and regression analysis moderating sub-groups with a Chow-test. The results of this study indicate that mimicry towards consumers, mimicry towards competitors, and mimicry toward suppliers have positive effect on marketing performance, while mimicry on intermediaries does not have a positive effect on marketing performance, business environment and types of industry moderate the relationship between MMS and marketing performance.

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The Effects Of Adaptation, Commitment And Trust In Cross-Cultural Marketing Relationships

Cited by 3 publications

References 27 publications

Concept analysis of “cross-cultural marketing”: an exploration

Concept analysis of “cross-cultural marketing”: an exploration

A Cognitive Model Of Trust In E-Commerce: Evidence From A Field Study In China

Mimicry Marketing Strategy (Mms) on Marketing Performance: The Role of Business Environment and Types of Industry

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